All Forum Posts by: Stace Caseria

I am looking to purchase an existing private, lending business, preferably with a multi state footprint. Looking for businesses with established systems, CRM, licensing, and registrations, etc.

 You can also use this handy tool right here on thi

s page. 

Jose, check out a tool like rentometer. And you can easily find rental information going to apartments.com or even craiglist and looking for the type of unit you 4-building has. Find units for rent that the same level of fit and finish as yours. 

If you're buying a 4 unit building, you need to get the current rent roll to see how much people are paying. 

Ashcroft can offer slimmer returns and still have excess demand for their offerings because of... brand. They have successfully overruled the two most powerful maxims most investors use to determine what to invest in: 1) location, location, location and 2) the ROI.

As the owner of a branding agency, I say "Go Joe go!"

@Eduardo Alfaro -- My strategy is to maximize today's cashflow, and would look for a better performing property. I don't ever count on appreciation, but never turn it down if it happens! 

I don't want all of my capital tied up in the properties themselves and want the ability to seize an opportunity when it comes across my desk. 

My thoughts coming from someone who owned 6 SFHs and a 6-plex at the same time. Go for the 4-plex, much easier to manage in my opinion (especially if you're living in a unit -- and new construction!). Like others have said, one roof, economies of scale on maintenance, etc. As for turnover, my 6-unit has 2 tenants who lived there for 20+ years, another 2 at 8 years apiece. Every situation is unique. But, then again, our SFHs had long tenancy too.

Last thing -- if you ever have a thought to scale up in the future, the 4 plex will get your mindset right. I know investors who get locked in with SFHs and talk about how scared they'd be to own something larger. It's just the way they're looking at it, you know, perspective. 

This is fantastic to hear -- and you're right about taking 2020 the horns. I wish you and your crew all the success. 

Many syndicators make their money from the acquisition and disposition fees. They get a percentage (from their investors) when they close and another percentage (again, from their investors) when they sell. It's a lot of work to find deals, syndicators have to get paid. And like others have said, selling allows them to roll into a larger investment.

@Martin Lindsay that's right, boil it down into a super-descriptive, intriguing sentence. Once you generate some curiosity, people will ask more about what you do. So instead of saying something that might sound a little generic like, "I buy multifamily buildings" you might say "I help landlords who own buildings with 20 to 30 units retire quicker." You created an interesting story explaining what you're looking for and it takes no more time or effort to explain.

@Jason Malabute what you're doing is more than creating a pitch, you've taken a great step toward establishing a brand for yourself. Your brand, in essence, is the thing you stand for, the thing your business aims for. What you could do is formalize your mission and vision a little more, if you haven't already, to make sure you have a consistent message across your website, mailings, social media, etc. You already see the value in consistency in your pitch -- people know what you do, what you're looking for, and how you can help them and they can help you. 

Have you created a website where you describe the properties you're looking for? This is always helpful to steer people back to. For instance, someone shares your name or your business card with a friend of theirs and then that person can go to your website to hear your full story and what you're looking for. Your website can be part of your pitch, a tool working 24/7/365 and it exists everywhere!