Property managers are all over the board on this, but let me tell you from my experience, you get what you pay for! And believe it or not most property owners and property managers are not aligned in their business models. Now before you shoot the messenger let me explain.
Most people get into rental property ownership to acquire assets, create wealth and grow their cash flow. To do this owners buy a property with this in mind. So they finance it, maintain it, rent it and eventually sell it for a profit. Often times the sale of these properties is directly derived from the rents minus the expenses. They repeat this model again and again making them wealthy. So look at what the incentive is for owners.
Most property managers create a business that collects fees from clients for services provided. So they have fees structures that reward them for leasing units, maintaining occupied units, repairing and cleaning units after tenant move out and turning over units to a new tenant. They will often charge a leasing fee, a percentage of rent fee for management while full and mark up the services that they provide along the way. Additionally many property managers self perform routine maintenance and repairs and see further incentive to do the work. So they are incentivized to lease them keep them maintained and then clean them and return them to market.
So how could these not be aligned you ask? I will give you 2 quick general examples.
If a property manager is incentivized by a leasing commission, often times they can become more interested in getting it leased at any price rather than getting it leased at the best price. sometimes even giving unnecessary concessions to achieve that goal. While the owner is also wanting to get it leased maybe with a bit more work on advertising they may be able to get another $50 a month which is all upside as nothing needed to be added to get there. Run $50 by the number of doors you have in your portfolio then figure what effect that could have to the value of your portfolio when figured by the prevailing cap rate in the area. And while most owners are buying to hold long term, shouldn't one position ones self in the best spot at all time should opportunity come knocking?
Instead of focusing on tenant renewal property managers may be inclined to turn over the unit for another leasing commission (typically leasing commissions are larger than renewal fees) and most make a mark up on repairs and cleaning, and if they are self performing this can be especially tricky. A property manager may look at the security deposit as their own personal rehab budget regardless of the condition and find charges to "fit the deposit". While the owner would prefer to keep the tenant in the unit so they are not experiencing 15-30 days of vacancy during turn over. And often times tenants are willing to keep renting with minimal upkeep if they just don't have to move.
Now before the property managers in the group come rushing for my head let me just say in addition to being a developer and builder of multi family I have a property management company for the above mentioned reasons. And while property managers may say they are extreme examples they are things that every owner who has more than 50 doors will have experienced if they use property management. So lets go back to the alignment part.
Alignment is important between owners and property managers. And in order to achieve that there are simple steps you can take to make sure your property manager is aligned with your real estate goals.
1. Ask for a list of the last 5 properties they leased and check the comps to see that they know the market.
2. Ask how they deal with repairs and maintenance and make sure you are comfortable with their protocol.
3. Check their reviews on line for customer service as well as the BBB
4. Ask for a list of references who have been with them for over 3 years and actually call them.
While you can never put everyone into one category based on the actions of a few, you should always make sure you have checked out and properly vetted your team mates in the real estate game.