Hello @Dennis Kraft
I hope you are well!
I have seen your posts on BP regarding Tulum for almost a year now and am curious if you pulled the trigger or if you are still analyzing Tulum.
I have been asked this question several times this week and after speaking to property managers, developers, investors, tourists, and realtors in the area, I have found several factors that combined have lowered the occupancy, especially during summer.
1. Europe opened up & people felt safe to take longer flights, post COVID: let us remember that a lot of tourists hadn't been able to take vacations to Europe due to COVID, I had a lot of friends & family that went to Europe for the summer, a lot of people had been postponing trips. Close friends that live in Ibiza shared that they had record sales in their businesses. Mykonos, Ibiza, Saint-Tropez, and other touristic destinations in Europe had a really high occupancy this summer.
2. Exchange rate USD - EUR.
3. Inflation / Recession: The media has bombarded us with news about recession and inflation and a lot of people are scared and/or having financial problems and have put their vacations on hold.
4. Flight price increase to Cancun: We saw flight prices increase during summer.
5. Supply of STR units: We have seen developers in Tulum building cookie-cutter projects with a high density and cheap design/finishes, these units are not renting that well and some owners have switched to long-term rentals, which were very expensive and scarce. There are a lot of properties that are having double-digit ROI numbers but they have unique designs and features that stand out.
6. One large high season - COVID in Riviera Maya / Mexico: Travel restriction to Mexico was almost never shut down so STR occupancy after lockdown had been increasing we hadn't had a low summer season for a while.
7. Latin American Market: Usually Mexicans and Latin Americans come to the Riviera Maya during the summer and we saw the high-end nationals also traveling to Europe this summer.
8. Some Digital nomads/remote workers/children back to school and office.
9. Sargassum: We saw a couple of months that sargassum arrived on the beaches, this changes every year and there is a website that monitors it.
10. Best DJs & parties in Europe during summer.
It was basically the perfect storm that lowered occupancy and in consequence average daily rates. We had an average of 80% occupancy in Tulum that dropped 50% during summer, my properties in Tulum were still getting bookings but our rates did get lowered about a 15% - 20%, for a couple of months. Now occupancy is up to 60% according to Airbnb. We have started to raise the prices for our highest season which is winter, and we have been getting a lot of new reservations.
Winter is coming, and most touristic destinations in Europe close or drop occupancy significantly. I am constantly monitoring the occupancy and it looks like winter break is going to be pretty high all across the Mexican Riviera Maya.
Also, the new Tulum airport and the Mayan train are scheduled to be delivered the next year 2023, which is pretty optimistic I would say probably 2024 so that will also bring a higher demand to the destination. There are a lot of big commercial and infrastructure projects coming to Tulum so I do see a strong long-term market in Tulum and the Riviera Maya in the future.
I look forward to hearing everyone's opinions/facts.
Best!