Mike's perspective as an experienced investor in Mexico holds significant value.
As an investor in Tulum, it's crucial to conduct a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to gain a holistic understanding. I aim to offer a more balanced viewpoint.
Having resided in Tulum for over a decade, as a licensed broker/owner, real estate developer, and investor I have firsthand insights into the real estate and tourism markets. While Mike highlights legitimate risks, such as market saturation and seasonal challenges like sargassum, conducting a full SWOT analysis allows investors to evaluate the broader landscape and make informed decisions.
**Supply and Demand Dynamics:**
When I invested in my first STR, Tulum boasted around 2000 properties in 2017, ensuring high occupancy rates and lucrative rental returns on Airbnb. However, the market got saturated with the influx of investors and developers, particularly in the sub-$100,000 segment. Now, standing out on Airbnb requires creativity and a higher investment. Yet, Tulum's ongoing infrastructure projects, demand, and anticipated growth suggest long-term potential, especially with the influx of families and the upcoming projects.
**Infrastructure Development and Transportation:**
Tulum's infrastructure is evolving, with plans for shopping malls, cinemas, and major retailers. The Mayan Train project, featuring two stations in Tulum, promises to enhance connectivity and attract more tourists. Moreover, with the imminent opening of the Mayan Train stations this year, travelers will find themselves approximately 20 minutes away from downtown Tulum on the Mayan train. What's more, an increasing number of routes and airlines, including Delta, Spirit, American Airlines, United, Air Canada, apart from the ones currently operating, have announced their plans to fly into Tulum's new international airport. Often overlooked is the fact that the new airport includes an FBO with multiple private hangars for private jets. This amenity has attracted numerous buyers investing in million-dollar-plus villas arriving in private jets. Such luxury market clientele highly value every single minute they can save. Additionally, it's worth noting that this year alone, 130,000 people from 180 countries attended music festivals in the area in January alone.
**Tourism Trends and Market Expansion:**
Tulum's appeal extends beyond its beaches, with attractions like archeological sites, cenotes, and the multicolored lagoons of Nopalitos, Kan Lum, and Bacalar gaining attention as well as good food, good year-round weather, and kind & polite people. Despite seasonal challenges like sargassum, alternative destinations such as Holbox and Cozumel offer clean beaches during the sargassum season, mitigating the impact on the overall Riviera Maya tourism sector. While sargassum may influence occupancy rates and average daily rates (ADRs), it's unlikely to overshadow Tulum's overall appeal, all the Caribbean destinations including Florida are impacted and working to find a solution or workaround to this environmental situation.
**Investment Potential and Property Performance:**
Despite the increasing supply of properties, well-designed investments can still yield significant returns in Tulum. For instance, one of our properties generated $34,130 USD in December and $29,021 in January, showcasing the earning potential with strategic management and investment in property enhancement. We have more than 5 properties yielding double-digit returns. I am happy to share my numbers with any interested investor.
In summary, while acknowledging the risks highlighted by Mike, conducting a comprehensive SWOT analysis is important, Tulum is a massive tourist destination. Investors can staill capitalize on Tulum's growth trajectory by leveraging market insights and strategic investment approaches while mitigating associated risks. Some interesting emerging markets are starting to grow here in the Yucatan peninsula and we are also investing there.