Originally posted by Troy Michaels:
I know its a broad question, based on the number of cards you wanna send, but can somebody give me a example of the costs associated with mailing and postage, etc.?
That is a broad question with a broad answer: It will cost as much as you want.
I just went to vistaprint.com and priced standard postcards. I know there are many other places, all with varying costs and quality so shop around. For regular postcards as an example, 1000 postcards is $159 and for 5000 it is $404 plus shipping. Add postage of .28 cents each card and it is obviously $280 for 1000 and $1400 for 5000. That is just to get the postcard printed and mailed.
You also have to figure who will design your card or if you will either purchase one done for you or maybe design it yourself? You have to get the lists to mail to. The going rate for lists is around $50-100 a month. Then you just have to print the labels and send the postcards out!
Really you can make this as simple or as complicated as your budget will allow. Maybe you want mail multiple times. And even then with or without different postcards.
Really, do a search of direct mail here on BP and you will get other great marketing ideas.