All Forum Posts by: Ryan Fellman

Check out my other post @husnainshahid I started it in the Do It Yourself forum. 

Also feel free to call me or email me here anytime if you run into anything that stumps you.

Cheers. Ryan

Churches are now actively & commonly starting to help their members and/or volunteers into homes. Whether it being a rental or sale. Just make sure you check out the church history more than anything. If its a HUGE CHURCH with thousands of members and they have a non-profit on the side, they surely can be reputable. I've seen trusted churches down here in South Florida. 

However, If its a small church without much backing, I wouldn't even bother with these renters.

To my understanding, as a wholesaler, you need to have a strong buyers list ready to rock before going after homes. Just my .02

I'm a do it myself kinda guy. Build my own sites. Do my own SEO. You name it... I've been through a lot of the trials and tribulations in online marketing. 17 years to be exact.

I never really got into direct mail b/c 1) I wasn't always in RE ...and 2) I was so good at generating leads online and converting them through email (auto-responders) or phone (phone transfers) with many other niches that I didn't see a reason to try it. 

Down below I'll ask for some advice on direct mailers.

---------

Anyways, I've been going back and forth for the past couple weeks over which different forms of online marketing would be *the best routes* for REI.

There's a lot of similarities when it comes to real estate and per say any other niche.

There's also a lot of differences. But marketing correctly is truly at the core.

Focus on the lead gen firstly... The more you target your exact market the easier the conversions will be ...and you'll easily convert those leads b/c of how YOU market to them and keep up with their needs. (following up)

It's always about the client (home buyer or seller).

I know first hand how the client will think when you approach them in different ways.

Diving in a little...

I love the SEO concept (of course its b/c I don't have to pay for that traffic).

You'll need *your target keyword phrases* & cities, so you can properly get those leads and convert em.

(Testimonial videos are essential nowadays -- using targeted titles on those videos for search results to your website(s) but that's a whole another discussion.)

I'm sure you can find some more information on which terms you are looking to target when you search google yourself. Use "your company + your city" and see what comes up for starters.

I'm not going to get all into this right now, but I'd like to help others succeed with their online marketing efforts.

Since I'm more of a newbie with REI -- I'm starting to put together a HOW TO as I go through the marketing processes myself. What you should and should not do, what you need to do, etc...

I'm a huge believer in automated tools. Squeeze pages that pull people to you via email or phone.

Using automated tools to convert these leads on auto-pilot.

Once you know you've got the client on the hook, its time to convert and interact.

SEO + Automation = Conversions and TIME is everything to REI specialists.

The more I dive into REI the more I can help people succeed here, as I know I will.

Thanks for letting me share my initial thoughts.

I'd love to hear about anyone's successes with direct mail, as that's something I haven't tried before but I can definitely write eye-popping copy for them!

Cheers for now!

Ryan

@Husnain Shahid

I would look into this article b/c they nail it on the head with conversational marketing.

You'll need this if you already have your own website.

I like to build my own sites so I'll be using these same SEO techniques myself...

https://oncarrot.com/conversation-marketing-how-to...

After further studying oncarrot - they seem legit. @Husnain Shahid @Yaroslav Golubev @Dave Visaya & @Brett Snodgrass ...

They explain that the direct traffic comes from craigslist and that DOES make sense to me b/c you *absolutely* CANNOT use links there, so users would have to cut/paste your website domain to get there which would be "direct traffic". 

So with that being the majority of the leads coming through, and a close second is SEO, it seems they are doing good work over there and I may want to give them a try (a demo or 30 day trial).

However, one of the things with SEO I know is it can take alot longer than 30 days for spiders to pick up my keywords in search engines like Google, so I feel like I will get locked into this for at least 90-120 days before I know how well this will work for me.

Again, I'm all about creating my own personal system that will work for me. From A-to-Z.

I will detail all of it and see what works and what doesn't, so I can better help the community and others.

Cheers for now!

Ryan Fellman

Hi @Yaroslav Golubev Good to meet you. I'm sorry I forgot to mention you in the above post. Let's connect, maybe we can work together somehow?... Not sure about all the rules here but I'm learning bit by bit so if I did something wrong, please let me know @Account Closed

Cheers and Stay Blessed!

Ryan

Hi @Husnain Shahid and thanks for the welcomes @Dave Visaya & @Brett Snodgrass

I'd build your own website with something like wix and grab a $9-$12/mth plan so you can remove all the ads and use your own domain. I'm always willing to help build. These are generally the easiest templates to build off on and add you're own personal forms, SEO work, and info as need be...

Since web designers will charge you and arm and a leg nowadays, I'd do it myself one way or another. *Unless* you have a graphics designing friend... Then I have more ideas to help there as well like building out a couple different squeeze pages. One for bringing in cash buyers and one for bringing in home sellers.

I was just shown oncarrot.com by another member here... my instant reaction was COOL!...

But then they mentioned they are waiting for leads.... and I figured the problem may be saturation. Overused templates. Quite possibly too many people have seen their sites because in this report below, I'm seeing so much "direct traffic" it seems very odd. Direct traffic to a domain doesn't come in bunches like that unless its all viral marketing. Which doesn't make sense to me unless your passing out hundreds of business cards, putting flyers on cars (smiles) or using bandit signs (which I don't recommend b/c they are illegal in many cities where I live).

https://oncarrot.com/april-harvest-report-mobile-i...

I wouldn't count on anyone sending you leads unless it's what "they guarantee". They to pay for leads accordingly they have to convert for you. It's a tricky niche here and I'm still learning REI.

I personally need to study what oncarrot does b/c I've just glanced around here quickly and I'll get back to you further on it...

There's a few ways I would initially approach lead generation in REI:

1. Craigslist. Use photos. Use lots of textual keywords if possible. You'll see a lot of people doing it in big cities. *Use other people's ad(s)*. Not to be unethical, but sometimes if you see someone posting the same ads on the daily, odds are they're working for them. Change it up a bit for your personal style. Sharing is caring =D - You can have 3-5 craigs accounts posting daily. I would do one in the early morning and one in the evening hours. Even one a midnight is good depending on your city. If its a smaller town - once per day is all you need (for each target).

You can target both hard money investors and home sellers here. Using different ads for who you're looking for.

2. Backpage.com another excellent free Web classified ad section.

3. Talk to a few local realtors and/or if you have access to the MLS that'd be great!

Build some rapport with a realtor and ask for a daily hot-sheet sent to you via email with the specific zip codes you want to buy homes in and these keywords... These can be done on auto-pilot...

*Structural

*Foundation

*Fire

*Flood

*Damage

*Motivated

*Probate

*As-is

*Must Sell

*Owner will carry

Don't forget about the zip codes.

You can also post a classified ad in the local paper. Pretty dang sure the older community still reads it. Definitely the expensive route but worth a try for 3 months.

Let me know if you need any specific copy-writing help.

Also, check out the local flyers in your neighborhood -- those ones you see in 7-eleven (they are usually free) and its pretty cheap to run ads in there as well.

I recently stumbled upon https://www.reifax.com/

I plan on checking this out asap, and seeing how this may benefit us as well.

I'd recommend reading all of J Scott's (from Bigger Pockets) books about Flipping Properties. 

And check out: "FLIP" by Rick Villani & Clay Davis.

I also personally joined Cody's and Josh Altman's program (to learn step by step about REI):

"Josh Altmana and Cody Sperber First Million in Real Estate" still going through it all.. 

Cody also has a free ebook Quick Flips for Big Profits http://www.cleverinvestor.com/periscope/ for wholesalers -- He has alot of free stuff I've noticed around the web. He's definitely a "lead gen" guy!

I also plan on attending my local REIA meeting to see if I can possibly get into a mentoring program that doesn't cost me too much. Mine is http://breia.com/

Hope these tidbits helped... but I'm really still learning all these laws and rules regarding Real Estate so my marketing approach may or may not be the right way yet... and for now I will tread lightly until I put down the right system for me. I'll document it all so I can eventually post my marketing system, step by step and eventually help others with that system.

Cheers!

Ryan

Hi, I'm new to REI but I've been a web marketing machine over the past 17+ years (mostly online, with some offline experience). Looking to connect with others in my local area as I've been into a few mentoring programs such as "clever investor" with Cody Sperber and Josh Altman.

Looking to possibly get into the Broward Real Estate Investors Association

I'm a local South Flordian, born and raised. Lived in Los Angeles and Atlanta during my years as a digital marketing consultant. 

The time is NOW for REI! Looking forward to meeting new people and growing in REI!

Cheers,

Ryan