Quote from @Emily Simmons:
Quote from @Michael Baum:
Hey @Emily Simmons, so this can be an issue depending on where you are looking. Sometimes things stand out for why they are getting a better rate.
How are you determining the rates and occupancy?
I have been playing with the Awning.com estimator - https://awning.com/airbnb-estimator
These algorithms can be hit or miss depending on the area and how many STRs there are. I have found that they can be wildly inaccurate but they are a tool that can help.
If one property had a 95% occupancy, does it have a better view? Waterfront? Larger? Cheaper?
If one has a 16%, are they overpriced?
What are the ratings for each property? Anything much under 4.8 stars will garner fewer bookings for the less than stellar reviews.
Photos play a big part in bookings. If it looks good, then people book. If it looks mediocre, then they get fewer bookings.
This can be a hit or miss kinda thing.
I’m using Awning and Rabbu. I’ll double check the stats and ratings, but no, the postings over 85% were more expensive, but also almost ritzy looking, to the point of sacrificing wise use of space for nicer decor. One was definitely oceanfront, but all had ocean views.
I’m looking in Hilton Head Island, SC and Helen, GA for now. It may not be where I buy my first property, but I’m familiar with the locations, and that helps.
Good Morning Emily,
I do not want to inundate you with too much information that it is overwhelming - but the Hilton Head Rental market is very intricate so I will try my best to give you an overview sense of it - as it comes down to many factors for each property.
For example, if you are looking at a villa that has a 95% occupancy rate compared to a 16% occupancy rate for a "similar" villa both with square footage and location - first it would depend on which villa complex it was in. There are certainly "hot spots" on the island that have renters returning and demanding year after year.
Then another factor would be dynamic pricing - if the rental company or self management owner has implemented a software to always be competitively priced in our market. I worked in the rental industry here for 5+ years - and have seen companies use base line seasonality rates for large blocks of time, companies use weekly rotating rates, and then I have seen software, ex: Beyond Pricing, that constantly pulls comparable properties and changes the base rate daily to always stay the most competitively priced.
Another factor would be looking past the "base rate" number of the rental - and seeing what all the fees/add-ons provide. For example: say there were (2) villas next door to each other. Similar views, similar floor plans, same distance to the beach. The totality of the reservation comes out to -one charging $200 a night the other charging $220 a night - yet the $220 a night has a higher occupancy rate, why? It could be the rental company is adding in perks to the stay - such as rounds of golf, discounts at restaurants, free tickets to sunset boat cruises, the list can be whatever the rental company wants to add into their reservation.
Then of course comes into play the reputation and level of service of the rental company. With a large and loyal clientele base a rental company will always have returning guests if they have provided an experience that satisfies consistently.
Numbers are at the forefront of every investment - before anything else the numbers have to work, regarding listing price, gross rental return, expenses, and rental commission (unless you self manage). Yet, you also have to look past the numbers and understand the why behind each property that falls within your "investment box."
For example that 16% occupancy may be a underperforming property due to some of the factors I described above. It has the potential - but is not being utilized correctly - which means it could have a lower listing price and ability to generate a higher return on your initial investment. I would be hesitant to speculate any further than that though - due to each property being unique and not knowing its exact history, location, and specifics.
The simple just of it - I would recommend talking to experts in the market you are wishing to invest in, as they will give you a deeper look into both the numbers and all the factors behind the numbers.
Sincerely,
Ryan Bunting