A simple way to find targeted keywords is the following:
You are the consumer. What would you type in google for a given subject?
I want info on bank owned homes in seattle.
I might as a consumer type any number of the following keywords - and remember many people are now using long tail keywords to dial into more accurate results.
bank owned properties seattle
seattle foreclosures
seattle bank properties
hud properties in seattle area
va owned homes seattle metro
reos seattle
seattle no down foreclosures
no money down houses
zero down reo's seattle washington
and etc.... plus there are online keyword sources you can use to develop keyword lists. Another way to help is by looking at your site stats and see what type of phrases people type in when searching and than build off those phrases.
I highly recommend using wordpress as a platform as you can create content easily and if you use the correct themes which have been scrubbed of spam links, etc... the optimize very easily for the spiders.
It is very common for my sites to be on page one of google within 4 hours or less of a new post made. I also have a drill I go thru for each post that gives it a bit of "power". But, needless to say it shows how much the spiders love fresh content.
Make each post title your exact keyword phrase. Make sure you are using a wp theme that is structured to optimize well. Not all do. Do not expect to get on page 1 with a competitive keyword without a bit of work. That is why you want to go after keyword phrases and long tail keywords.
You will have a hard time ranking for "seattle homes" without quite a bit of work in the SEO channels. But, once you start naming subdivisions in seattle your work becomes a bit easier. Than, I will also use a tactic I call keyword concantonation and that so far has been a real powerful strategy.
It is not the same as a phrase or a long tail keyword. It is the method the site is setup that causes the effect. Than, when making a post the full force of this strategy comes into play. Oooh...there's so much more but that will have to wait for another post.
In the meantime chase down less competitive. The engines are very savvy to spam sites going after major keywords and they have plenty of technology in place to slap someone around. You may get a fews days in the sun and think you hit a jackpot until you find your site has dropped out of view for that term.. That's when you have to earn your way back to the game.
Regards,
David
