Hey Lewis,
What facts and features MUST be included in the email with property details?
-Wholesale Price, Repairs, Asking Price, Bedroom / Baths, Sq Ft, Lot Size, Little about the neighborhood, Link to photos, A couple Comps, a number to reach you
In regards to photos / presentation of the email, what have you found works well and gets a lot of responses?
-I upload all the photos to a google drive and link it
Do you include any call to action button?
-I use my phone number (a specific buyers number) and a reply email as a call to action
How do you follow up with buyers?
-If someone has interest I would follow up with them daily and push them to take action. You can also send another email blast with more info or updated pics a few days after the initial email
When do you decide to re market or do a price reduction?
-From the day we lock up the property to the day we assign it we are marketing it. I usually have an A Buyer List, then reach out to my B Buyer and finally my C Buyers. Price Reduction should happen when you feel like you are getting no bites from your sellers. You can send a new email with a lower price.
What platforms do you post the properties?
-I mainly market it to buyer I have relationships or post in FB groups I am in.
Best of luck! Keep Grinding!