Thanks @Natalie Schanne for your response and questions. Great points!
2400 Chestnut St is obviously very different then 21/Snyder area. Avg rent in my area currently varies from $800-1400/month depending on size and finishes. The properties available at $1400/month tend to stay on the market longer. For me, I wanted it rented ASAP (was advertising during construction in December), thus I chose the $1200 mark and was able to be very selective in choosing my tenants from multiple applicants. If I was advertising more in the spring/summer and not in a rush, I would have asked $1400/month though.
The time factor is a very interesting question and I do think about it a lot. I work FT in the medical field while doing the REI on the side currently (I hope to transition to more FT REI in the future). Anyway, I do think of the real (and non real.. aka toll on my family) costs of working a FT job + rehabbing a place PT as well (basically I'm working 60-70hrs/week while actively flipping something).
What I've learned from this recent project was that in the end, likely would have been more cost effective (if not personally/socially better for my family and personal life) to just hire out everything to get it done quicker. That is, If I had a team of people, they could have gotten everything done in 1-2 months vs. the 3 solid months it took me (and my amazing father in law who's a contractor and assisting me with the REI endeavor). Moving FWD I will hire more things out because I agree, it's not worth my time (although I do enjoy the physical labor/design/etc of the project).
With a projected appreciation profit of $30K (to use round numbers), I made roughly $10K/month doing the work (since it took me 3 months). And although that is a figure I'm happy with and I live modestly so that would be fine for my family, I also think about if I paid more (say 40-50K in rehab) and had it done and rented out in 30 days. Perhaps I could be collecting $1350/month since November? And yes, maybe at that point I only make $10K in appreciation, but if the project is done in 30 days, it works out the same. Six in one hand, half dozen in the other..
Thank you again for your points; very good thoughts/comments!