Hey guys, I wanted to chime in and give you guys my thoughts on advertising on Facebook. Firstly, I am currently not advertising on Facebook for my house flipping business, but I am doing it for other businesses with success. Here is what I learned
1. Advertising on Facebook is not free. The organic contact you will make with people through Facebook will not be enough to generate much results. Within a few minutes of your post hitting someones feed, it has already been buried by everyone else's post about their dog, new favorite meme, political rant, etc. Boosting your posts or running ads will continually put your post/ad on your target audiences feeds and greatly increase the chances of them seeing your ad. Of course, this all costs money. Lots of it.
3. Consistency is key. If you are not constantly pushing your ads and getting your name, logo, brand, product, etc in front of people, you will not see any lasting results. Just like with yellow letters or direct mail marketing, you have to touch your contacts several times before you start seeing any meaningful results.
4. It costs a lot of money. Granted, the cost of marketing on Facebook will depend on your area, your industry, target audience, quality of ads, etc, but in general, you are probably not going to get away with only spending $50 a month and actually see any real results. For one of my businesses, we spend around 2k a month for advertising. Luckily, that number has actually come down and business from Facebook has actually increase. This has to do with both consistency and learning what works and what does not work, which leads me to my next point.
5. Learn what works. At first, when I started advertising on Facebook, I got nothing. I gave it up for about a year and then tried it again. This time, I immediately dumped 2.5k a month into advertising and I did it consistently over the course of a few months. I boosted every ad (which was expensive) until I figured out which ads/posts worked and which ones did not. After I figured out what worked, I only boosted those ads and then I started making more ads like them. Once I fully committed to it (money and time), I immediately saw results and results have only gotten better with time.
Anyways, I don't know how this will work out for house flipping, but I wanted you guys to know my experience with advertising on Facebook in general, so that maybe you guys can do better than I did when I first started advertising on Facebook. Also, you guys will notice that most everything I mentioned above is pretty much true of all advertising and marketing.
If you have the time, some of you may be able to bring down advertising costs by being more involved in Facebook groups, but I would not get rid of advertising altogether. In fact, even if you are generating good leads from these groups, you should still advertise so that you can keep your funnel full.