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All Forum Posts by: Paul E. Drecksler

Paul E. Drecksler has started 3 posts and replied 14 times.

Hi BiggerPockets Community - I'm Paul and like the title says, I put websites on top of Google for a living. What questions can I answer for you about that?

I'm a newly addicted real estate investor, and I've been listening to the BP Real Estate Podcast non-stop since I closed my first deal in June. I'm also 3/4 of the way through David's book Buy, Rehab, Rent, Refinance, Repeat. One of the things he and Brandon are always stressing is ADD VALUE FIRST, and that's something I believe in my own businesses as well.

However up until last night, I had tunnel vision as to what "add value" could mean for real estate professionals because I kept thinking, "What value can I add as a brand newbie who's only done one deal? I'm still learning." 

Then last night as I'm reading through posts on the forum, a property manager client of mine e-mailed me and the lightbulb went off in my head. When it comes to building my network of real estate professionals, there is something valuable I can offer first.

SEO is confusing to a lot of people, but it's as second nature to me as flipping houses is to you. I've been at it for 14+ years (since before Google Adwords even existed 😮). So please feel free to ask me anything in the comments about SEO, local service business lead generation, or website development, and I'll do my best to answer. 

(FYI - "Local service business lead generation" is in regards to search engine marketing for businesses connecting with clients, not in regards to investors finding property leads. Other than potentially answering questions about how to rank your "we buy houses" landing page, I can't offer any advice about finding investment deals.)

Thanks @Brooks Rembert - Yeah it's a nice sized corner lot, and set back a lot farther than new homes in the area are being built. He's paying $1450 which is about $100-$150 less than I could probably rent it for, but no property manager required and he moved in right away so no vacancy. Of the $293 gross cash flow, I pay for landscaping ($100/month), pest control (tbd), air filters, etc, so I'll end up netting about $125-$150/month with a great renter in an appreciable area. And he's saving $150/mo going from living in an apartment on the outskirts of town to a house he loves. I feel like it's a win for both of us. 

Post: I'm draining looking for leads.

Paul E. DreckslerPosted
  • Fuquay Varina, NC
  • Posts 16
  • Votes 23

I don't know you, but maybe you're putting in the effort but not being as clear with your communication and intention with prospective buyers and sellers as you think you are. That judgement comes completely from your two sentence post here. After reading it, I have no idea what you want to accomplish from posting in this forum. Help? Ideas for doing lead gen for your real estate agency? Or are you a wholesaler? What kinds of buyers and sellers? Are you brand new on the job? Do you work for a company or a solopreneur? What have you tried so far? What does effort mean to you and what areas have you put forth the most effort? Is there a particular type of lead generation you're trying and are looking for ways to improve your system? If so, what's your process look like today? I'm not looking for you to answer those questions necessarily, but just trying to point out that people on this forum aren't mind readers, and neither are buyers or sellers. So just make sure, whatever you're doing, that you're properly communicating your intentions and desired outcomes to whoever it is you're speaking to, because you'll get a lot more from your efforts. Good luck. 

Investment Info:

Single-family residence buy & hold investment.

Purchase price: $196,500
Cash invested: $10,000

I live outside the country and returned to the USA on a mission to do my first deal in 90 days. My brother ended up wanting to move into the home, so I was able to run it as a primary w/ 5% down. I stay with him anyway when I'm back in the country, so this deal turned into a SFH house hack. It also left me with most of my investment capital so I can do deal #2. I don't cash flow much on this one since my brother's living there, but still comes out to be great ROI given the minimal I put down.

What made you interested in investing in this type of deal?

This house is located in the historic district of downtown Fuquay. It's in an area that's highly desirable to live given its walkability within Fuquay and proximity to parks, schools, restaurants, and breweries. The home's location and price point will allow for easy rental in the future if my brother were to decide to move.

How did you find this deal and how did you negotiate it?

This home had already gone under contract twice in the previous year and both deals fell through during due diligence because the sellers were either unwilling to make or unable to afford any repairs. The home belonged to the seller's mother who unfortunately had to be moved into a nursing home, and the owner's daughter and husband were the ones selling the property on her behalf. I was aware of the property before it hit the MLS for 3rd time and submitted an offer its first day back on market.

How did you finance this deal?

5% down on a conventional loan with a local bank.

How did you add value to the deal?

The home was dated, vacant, and showed poorly due to lack of any cosmetic upgrades prior to listing for sale. However structurally it was in great condition. Most of the upgrades I made were cosmetic. For instance, every square inch of the home needed to be painted and sections of drywall needed repair. Pressure washing the house, driveway, and patio went a long way too, as well as basic landscaping. Other improvements included basic fixtures repairs and upgrades.

What was the outcome?

The cosmetic results of my upgrades were like night and day. Other investors I know who previously dismissed it saw the house during and after my upgrades and admitted that they made a mistake not trying to scoop this one up. One even offered to purchase at $10k above what I paid, which I may have considered if my brother wasn't the one moving into it.

Lessons learned? Challenges?

I learned a lot since this was my first deal, but the biggest lessons I learned was in regards to the investment of time involved with real estate. Finding deals, running comps, crafting attractive offers, due diligence negotiations, obtaining estimates from vendors and contractors, and then doing the actual repairs and upgrades to prepare the home for a renter... it was a lot, and every step along the way involved a big learning curve. The next one will be a lot easier.

Did you work with any real estate professionals (agents, lenders, etc.) that you'd recommend to others?

In hindsight I should have done more due diligence in choosing a team, but things worked out for this deal. I learned a lot about my own personal hands-on research and negotiation style and what I look for in a team to complement that.