Fred,
I have used the letter below for awhile, and have received good feedback from the folks that have called me as a result of a mailing. I always ask them, "What made you decide to call me?". Invariably the answer is that my letter seemed more personal and made me sound like someone they could talk to easily.
I took a look at a lot of different "guru" letters, and one thing I realized is that I would have never called most of them if I were the person receiving the letter. I tried to look at it from the person receiving the letter's point of view. Stay away from writing something in all caps like, "ARE YOU AWARE YOU WILL BE EVICTED BY THE SHERRIFF IF YOU DO NOT SELL YOUR HOUSE BEFORE THE AUCTION???". I mean, seriously- who likes to be talked to like that. I try to make mine more personal.
My example letter below may not be perfect (and I'm certainly open to other suggestions), but it has been fairly effective for me in my area. Obviously you can customize/personalize it for your own use.
Your Name
Address
Contact Info
Seller Name
Seller Address.
City, State, Zip
Dear Ms. (Seller’s last name),
I would like to buy your house. My wife, (wife’s name), and I live in (name of city) ourselves, and we buy a few properties each year in the area. We are honest, friendly and hardworking people and hopefully you would be willing to give us the opportunity to meet you and make you an offer to buy your house on (address of property).
I specialize in helping people in the (geographic area you focus in) area who are facing foreclosure, which may or may not apply to your current situation. If you are in this situation currently, I obviously do not need to tell you how stressful it is- both financially and mentally. A lot of people facing foreclosure that I have spoken to recently are are not able to refinance their homes due to the ever-tightening lender requirements in this depressed real estate market. It is also taking a very long time to sell homes, even with a realtor. I just sold a house in CB 2 weeks ago that had been on the market since January ’08- that is a long time to wait for a sale!
If you are running out of options, I can help. All that you have to do is to pick up the telephone right now, and call me at (your phone number) to set up an appointment so that I can make you an offer to buy your house today. I will give you a cashier’s check for your house prior to the sale and stop the foreclosure and keep it off your credit report. And, I will handle all of the details of the sale and deal with your lender and the title company processing all of the paperwork that is necessary to transfer the property’s title.
I look forward to hearing from you very soon and to working with you to stop the foreclosure process on your house. I promise I will not waste your time- nor pressure you into doing something you do not want to do.
Sincerely,
(Your name)