I'm late to the party, but can offer some value on this topic.
I'm paying premiums on (substantial) whole life policies for myself, my wife, and twin boys who are infants right now.
Here's my rationale on why it's a great for my situation and other's in the same boat.
1) Death Benefits. No matter what happens to a family member, there's a foundation in place to ensure financial security and stability. At the very least, term life insurance is useful and disability insurance is important too if you have dependents relying on your income.
2) Guaranteed Insurability. This was very important having out of the womb for my boys who are now 10 weeks old. Certain medications and diagnosis of certain illnesses could prevent future insurability. They have the freedom to pursue a high-risk profession if they choose (hopefully not!) and always have ample coverage in place.
3) It's a hedge against untimely and unfavorable market conditions when I'm at retirement age. Being forced to take distributions on an IRA when I reach a specific age in my twilight years could be horrible if the market is dropping. I'm not a fan of most retirement accounts for this reason nor liquidating income producing assets for cash. Access to liquidity much down the road is a perk.
4) If my wife were to die, I'd need the death benefit to cover the negative tax implications of being taxed in a higher bracket as a single-filer, losing half of the new standard deduction, and surrendering all of the real estate investing tax benefits we’ve been utilizing jointly as my wife is classified as a Real Estate Professional. Plus, I'd probably need 24/7 help at home and I may just want to take a couple years off from work to spend time with my boys.
5) With respect to the cash value accumulation in these polices (much later down the road) it can be used to fund premium payments, distributed to pay things like property taxes, cover some living expenses, used to buy real estate, or anything else that perks my interest.
6) It's a component of a portfolio of assets I've accumulated over the past decade which supports businesses, real estate, stocks, and other stores of value. The guaranteed returns from whole life contracts offer protection against future downside risks within other asset classes.
7) In my later years, having my personal contract in place should motivate me to take great care of my mind, body, and spirit. Every year longer I live the cash value compounds exponentially.
8) Premium payments are high, no doubt about it. However, 25% of the premium costs right now are covered by rental income profit. Within the next 5 years, 100% of the premium costs will be paid by tenants.
9) Everyone in my family was at a "sweet spot" when the contracts were obtained. My wife and I are in our early 30's, perfect health, hit high income years, have other investments and reserves, etc. For the infants, the premiums are dirt cheap compared the death benefit and a lifetime of compound interest.
10) I'm setting my family up for success over future generations and it feels good knowing fortunes can be created and passed down.
I'm not a life insurance salesman, just a business owner who loves buy and hold single family rental properties. Whole life contracts are just another resource in my financial toolbox and a great tool which can be used or leveraged in so many different ways.
Takeaway: Create a scenario where tenants cover premium costs on these contracts and you can create more wealth for you and your family than you ever thought possible.