Aloha @Kory Sheldahl
Sorry to hear! Not sure why the unit didn't rent in December or January. Those are slower months, but we rarely have a unit sit empty for more than several weeks.
As for the market now, it's pretty tough. A few things we're seeing:
-a big impact has been the stop movement order by the DOD. Basically very few new military personnel are moving here. May through August is usually pretty heavy with military movement. With none coming here right now, things are extremely slow. The military members who are already here, waiting to PCS out of Hawaii, already have housing and aren't looking to move.
-The local people are sitting tight. Many are wanting to wait and see. This applies to buying and renting. So there's very little movement with this group as well.
-We usually list our vacancies on Craigslist, FB, and MLS. FB is quickly becoming our best source for bringing in applicants. MLS is good because all the big real estate websites (Zillow, Realtor, etc.) are populated from the MLS.
-I did a quick search, and I don't think your listing on MLS mentions the first month rent discount (assuming I found the right listing). This may be why it isn't showing up on Zillow and other sites.
-$1795 is a pretty good price for the neighborhood, but it looks like things are changing. You may need to come in at $1695.
-I would consider allowing Section 8, especially in the current economic conditions. We have very good tenants who receive Section 8, and the rent is virtually guarantied.
Hope this helps! Good luck!