Like Cathrine McNair stated.... Yellow letters. If you have not been listening to the podcast then I highly recommend it. Be sure to check out episodes 12, 21, 67, 71, and 81. Michael Quarles has a ton of valuable insight into this aspect of the business as well as owns a great business that will set out on the right path.(sorry for the plug lol) I applaud you for taking action. Bandit signs are like hitting the bulls eye with bird shot. You'll hit your mark... along with EVERYONE else. You will get the non-motivated, no equity, possibly-already-listed-with-an-agent seller. Well done direct mail is more like hitting your target with a .308 rifle. You can aim for the high equity holders as well as those in a distressed situation. The goal is the least amount of calls with the highest return rate. Also be sure to check with local ordinance. Bandit signs could be illegal without proper permits. Say hi to Chicago for me. I miss that beautiful city .