Setting up to launch a direct mail campaign ASAP and i am contemplating three ways to handle the incoming leads:
- Answer every call myself
- Set up and pay for a call center
- Let each call go to voicemail and call back later
Answer every call myself
This is not ideal for me bc i work an 8-5 so i cant just step away every time the phone rings just to get rejected 90%+ of the time by tire kickers. i can see where this could yield a higher conversion rate, but it just isn't feasible.
Set up and pay for a call center
This seems very appealing bc they receive calls and pre-screen leads with a script and send me just the filtered leads with the pertinent info i can use to analyze the property. Yes its a paid service, but would allow me to focus on work without running out every so often to answer a call.
Let each call go to voicemail and call back later
This seems like the best approach, its free and i can deal with leads on my time. BUT i still need to filter through and qualify leads and determine true motivation. My hope is that making them leave a voice mail will help filter out most tire kickers bc i would think a truly motivated person wouldn't mine leaving a message. Plan is to use google voice so i get a transcript and notification when this happens.
Does anyone used or swear by any of these methods? I'm not trying to overthink this process, but i want to do it "right" from the beginning and not waste money.
i appreciate any input!
Thank you!