To put it a slightly different way, charging the top side of market rent isn’t always in your best interest.
1) Do you really want to lose a good tenant who takes good care of the property over $50/mo ($600/yr). A new tenant might not be as easy on the house not call when something goes wrong.
2) you’ll most likely have 1-2 months vacancy on turnover, which is way more than the $50-150/month increase.
3) You are going to spend your own time to turnover. List the property, showings, coordinate the cleaners, etc etc etc. That is additionally worth some money.
4) even if this tenant moves out and you re-list for top-price, you’ll likely sit on the listing for an extra week or two, or only get 1 or 2 applications where you’re deciding if they are the right fit. Drop the price $100-$200, and you should have a handful of applicants which you can now choose the best one.
All in all, a bit under market rent is the way I always go.