Hi Pamela,
The kind of guide you're trying to create can already found all over the internet and are very easy to find and some of them, written by other real estate agencies, are pretty good. Also, with the advent of the likes of ChatGPT, they' might become obsolete and unnecessary. Of course, not everybody is that good at or has the time to do Google searches or know how easy it is to use ChatGPT so it might still make sense for you to provide such a guide to your (potential) clients.
If you don't want to spend time reinventing the wheel, you have other easy options:
a. You search for existing guides, select the best and provide the link or the document to your clients. Of course, I totally understand that you wouldn't want to do if that guide is written by another real estate agency, in which case you have option 2.
b. You take that best guide as a base and put your own spin on it but make sure you don't copy proprietary content or do plagiarism. You're already half way there by asking people what they want to hear. And, voilà, you have your own guide.
Problem is what they'll likely want to know will probably be basic and already covered by those guides. In trying to be more helpful, I came up with two additional ideas:
1. Don't fall into a trap others have fallen into before you. I've been on this platform for many years and, over the years, I've seen new members linked or part to Mexican real estate agencies posting educational content about investing in Mexico out of the blue shortly after becoming new members and then disappear as they realized that their efforts wasn't giving them the amount of business they were hoping for. Why? Presumably because the overall majority of BP members invest only and the US and they're smart and well educated and can tell when people are trying to genuinely help them or are motivated by trying to get business from them.
2. When somebody asks for advice, I always try to put myself in their shoes and understand who they are and what their objectives are so I tried to do that with you with the little amount of info I could garner from your profile. According to your profile, you'd be a representative of a Mexican real estate agency I'd never heard of, even though I've been investing in Mexico since 2017 so I googled the name you give and, surprisingly, I didn't find a proper website, just an influencer-like Instagram account. Also, your profile says that you're a real estate agent in Canada. Are you licensed to sell Mexican properties? You can write the best guide but people want information for credible sources so you might want to clarify all of that or it might be an obstacle all along.
3. I if go back in time when I was a newbie and investor in Mexico and I'd need to get information about how two invest in Mexico, I'd want to hear from other investors who have done it before rather than from people who sell properties and that's exactly what the forums are for. However, when I'd want to buy a property in Mexico, I'd want to hear from real estate agents who would provide me the best possible service. So, coming back to the trap I mentioned in point 1 above, if I were those people, instead of providing content that's already available everywhere, I would focus on being the best possible real estate agent and then shamelessly advertise my services. While BiggerPockets has very strict rules about (disguised) advertising in the forums, there's a whole classifieds section for that.
Hope this helps!