Wow, love all the thoughts on here. Didn't imagine this topic would go this far, but would love to hear more opinions, even from @Serge S. since Ben made the intro.
My situation is actually odd. I work at a publicly traded mid cap company. I lead the finance group there, working for the CFO. Its pretty demanding, mornings, weekends, and nights off and on. The interesting part though, is most of the exec team are serial entrepreneurs, who are largely on their last hurrah before retirement, so they all know what it is like to start something on the side (or just quite their old job to jump into it). This job pays well, and is a good part of what is funding my REI. At the end of the day, I don't think it would be perceived well, but as it was said, maybe I'll keep it close to the vest and once I have enough income coming in, I can be more open about it.
I'll be following to see some more thoughts. Thanks for all the feedback so far!