The Poconos Association of Vacation Rental Owners put out an impact study that talks about the big picture which is good. 30 million visitors coming each year, nice things to do, mix of resorts and outdoor destinations that are not overcrowded, a pleasant place to drive to. STRs generate about as much hotel tax revenue as the hotels/resorts so there is support at higher levels: https://poconosvro.wildapricot.org/Economic-Impact
Local regulation is rough. 74 municipalities each with their own zoning and STR ordinances plus most of the housing stock is in planned communities, many were built as vacation/resort summer homes.
I think it is fair to say that the STR market in the Poconos is very competitive and in a bit of a correction. There are 6,800 licensed STRs in the 4-county Pocono region. Average homes, in average shape, in average communities with average listings and average marketing are doing well below average financially. As was stated above, there are an awful lot of mediocre properties that are dull and that are not doing well. I do think we are moving to an 80/20 market where 80% of the revenue will come from 20% of the homes.
You can do very well in the Poconos, you just have to earn it.