Quote from @Mike Lambert:
@Marjo Naci
I'm very impressed! I wrote the long reply below and, as I was going to hit the "Post Reply" button, I decided to check something in your profile and I realized you're 15 years old! Kudos to you for starting so early and posting in the BP forums! Now I'm not sure which investor should give money to a 15-year old in an unproven country but that shouldn't discourage you. Lean on your partner, find a mentor, just find a way. You can still do it but you need to find the right people. I'm sure you have a bright future ahead of you.
Let me first answer your three questions and then dive deeper on my answer to the third one: 1) Yes 2) Risk adjusted return too low and country risk and 3) The risk adjusted return has to be high enough. If it's about investing in somebody else's project, trust is the most important.
When you say "our country is in the top of the airbnb reservation list with 3 cities, be careful with words like this. Albania doesn't even have 3 million inhabitants and only has a burgeoning industry so I can't see how that would be possible.
I thought it might be helpful that I share my perspective on marketing an international country/location with you. I invest internationally with investors and I've never marketed what I do. All those who have invested with me have come to me. While I have control over the deals I do, I don't have control over what happens in a country/location. So I always tell my investors this: "It's not up to me to sell you on the merits of investing in a given country/location to influence you to invest in my deals. However, if you have decided that you want to invest in country/location X, my job is to offer you the best possible investment opportunity or create it if it doesn't exist". Of course, I'll give my opinion on the country/location if asked and it's going to be positive or I wouldn't invest there. But I don't like people who promote a destination just because they happen to have deals they want to market them, which is what too many promoters do.
This leads me to talk about Albania. In my reply to your question 2, I mentioned country risk. Some people who have never invested internationally sometimes tend to think that it's about investing in or outside the US, as if the rest of the world was a homogenous country. It's not because some people invest in Mexico that they'll invest in Albania for example. So make sure you ask the right questions to get the answers you want.
I have looked at Albania this year and I think that, if the local government does the right things, the country would potentially have a bright long-term touristic future. It's a big if and, personally, I'll have to see it before I believe it. Even though I'm already an international investor, I wouldn't invest today as it's way too early, risky and speculative to my taste and there are much better places to invest internationally in my opinion. I'm not looking to be a hero. I want the country to prove itself before I'll trust it with my money and the bar is even higher for other people's money.
Yet, I believe that you can find people to invest in Albania. Investors who have a longer time horizon, a higher appetite for risk and are ready to take a gamble. Your job would be to find those. Who are they? Where do they hangout (likely not on BiggerPockets but there might be some, who knows)? Once you have found them, you could be totally upfront in your marketing communication: no need to sugarcoat the current situation and tell investors this is a bet on the future so they shouldn't invest money you can't but they might want to allocate part of their speculative bucket.
Hope this is helpful.
Thanks for noticing Mike!
I know it's hard to believe it, but I will be a partner in this project (it will be signed in my mom's name) and what I will do, is what I do best, marketing. I will be a partner and I will be focusing ONLY in marketing and generating leads.
What I am trying to do here, is not selling, is understanding the objections that investors like you may have.
What I am understanding here, is that what's holding an investor like you back is:
1) Trust
2) The risk involved - based on your analytics .
To be honest, of course I am not experienced in Albanian's market, what I am good at is marketing. So, I talked with my business partner about your objections. He told me that he is 100% committed to offer, not only you, but every other investor, a one on one meeting here in Albania to tell you the REAL Albanian market.
Our project has not started yet, so he is not selling you anything.
He is an investor himself so he knows the market (14 years experience). He is also a public figure.
If you are serious, I can make this happen.
Appreciate it!