All Forum Posts by: Raul Leyte

@Sean Dolan Thank you for your advise on SEO. I just wanted to share.

Good marketing as a real estate investor is more than just the ability to put an ad on Craigslist for a 3 bedrooms and 2 bathrooms House available on 1st June. What you really need to comprehend is direct response advertising and marketing. And when you are a property investor and you're not investing substantial time, energy and income into your direct response marketing endeavors, then you really are leaving money on the table.

Master direct response marketing and you'll see that it's easier to get qualified tenants, willing lenders, motivated sellers, attract eager buyers and enthusiastic partners with investment capital. The best part is, with just the subsequent three tips, you'll be able to accomplish this with less time, effort and money than you might otherwise have to invest with more traditional methods of advertising.

1. Know your market

Direct response marketing is fixated on the prospect. Telling people what a great partner you are, or what a wondrous rent to own program you have doesn't work. You have to help prospective clients understand the benefits of working with you. Explicate what's in it for them. In order to do that you have to know what they need.

Research what that person wants and then utilize that information to magnetize the incentivized sellers that have the property type you're looking for and to find the tenants who want to live in that area.

2. Continually Test

Track where your leads emanate from and which leads convert into tenants, partners, lenders, sellers and buyers. Some sources provide a plethora of leads but they are never qualified. Some other sources send very few leads but they are all qualified.

For example, you might put a lot resources to placing ads in a newspaper to get new joint venture partners. Those adverts may send you dozens of prospects every week but only a few ever invest with you. Conversely, your referral program might only send you a lead every month but nearly all the leads invest with you. Instinctively you might be happy with the newspaper ad but really you ought to spend much more time developing your referral system because the quality of leads are better.

3. Understand the components of awesome copywriting

AWAI (the American Writers and Artists Institute) educates their authors to make messages that are helpful, remarkable, ultra-particular and dire. Every message must be advantage driven with a convincing thought that motivates individuals to make a move.

These components are basic to each promotion you run and each presentation you make.

Test it out! Post two promotions for the same investment property on the web.

Title one: 3 Bedroom, 2 Bathroom Home for Rent to Own June first, $1200 every month

Title the other one: Quit Paying Your Landlords Rent! Move into this Oceanview Home Today!

Put the same content inside the promotion however simply change that title. At that point track which one gets the best reaction.

Perhaps it's conspicuous which promotion is going to perform better, yet a fast look at any internet advertising site will let you know that 90% of the people setting advertisements for investment properties and homes available to be purchased don't get it! This makes it much more lucrative for you, in the event that you do comprehend what makes an extraordinary proposition!

Start applying these basic direct response advertising standards to your real estate investing business today and you'll quickly see a change in the quality of tenants, partners, moneylenders and dealers that you're pulling in. Also, after some time you could very well begin to get back some of the cash you've been leaving on the table too!

The housing market continue to vastly improve in the past year and is expected to improve in 2016, many experts agree. However, in this new housing landscape, some trends are emerging that homebuyers, brokers and real estate investors need to keep both in mind.

MORTGAGE

Mortgage rates have been low at the beginning of 2016, stimulating a large number of applications for a loan, according to the Mortgage Banker's Association. The rates have been at historic lows for nearly a decade.

In December, that changed when the Federal Reserve began to raise interest rates gradually. Time Money said the first increase will not initially have a big impact on mortgage rates, in part because it was highly anticipated and many people in the industry were aware of the possibility.

The rate climb is required to be the first of four, each at twenty five basis points. This implies the likelihood that home loan rates will be influenced during the time is more prominent. Realtor.com clarified that, before the end of 2016, the 30-year fixed rate home loan is required to be 60 base points higher than it was toward the end of 2015.

MILLENNIALS

Generation X had many real estate professionals worried for a while, as very few of them were opting to give up renting in favor of homeownership. However, last year saw many people from this generation enter the housing market. According to Realtor.com, millennials accounted for approximately 2 million sales - more than one-third of total house purchases.

Time Money spelled out that, while millennials are usually not buying homes at the same age as their parents and grandparents, they still keep aspirations of having a home. However, many are not ready to take the step until later in life, as they usually are with other typical milestones, like marriage and starting a family. This means the population of millennial homebuyers will probably continue growing with the coming year and also beyond.

HOUSING INVENTORY

Time Money described another reason why a large number of millennials haven't entered the housing sector, which is that inventory is down right this moment, especially at price reduction points. Inventory is supposed to improve as we move further into the year, though.

Housing inventory grows in two ways: from houses that will be put up for sale, and from new construction. Both are likely to increase in the near future. As outlined by Realtor.com, baby boomers are attaining an age of downsizing, leading many to sell their homes and buy smaller ones. According to National Real Estate Investor, this trend will most significantly have an effect on the New York and San Francisco metro areas, as retired people search for lower priced housing

In the meantime, Realtor.com reported Generation X is by and large doing great fiscally as they enter their prime working years. This gives them the chance to redesign by selling their present homes and purchasing new ones. This will help stock levels in the lower value range, since a considerable lot of these families will move to better neighborhoods.

Homeowners will also look at selling their homes while rates are still low, in the hope of buying real estate with a good price on a new mortgage.

More homes will be built in 2016, as well. In recent years many builders have focused on the production of high end and expensive houses, to make up for low numbers of workers and the rising cost of real estate in the country. However, as the market continues to demand more low-cost housing options, builders will respond. Realtor.com says new housing prices started to drop by the end of 2015, and they expect the trend will continue this year.

Suppose you want to use a new recipe when making your dinner tonight. You get a cookbook with a recipe that looks good, discover a great fried chicken meal, and make your grocery list of ingredients to make a meal for your family. You head to the store and start picking up the items on your list. Chicken, basil, olive oil, and any other items begin to fill your shopping cart. Suddenly you see the spaghetti and remember another recipe you wanted to try one more time with spaghetti. You begin to reach for the spaghetti, but then your shopping list comes to mind. Spaghetti is not on the list for dinner tonight, so you eliminate the distractions and go on the way home to make a nice dinner for your family.

Real estate is no different. Your selection criteria list is like your list of ingredients in the above example. It is designed to focus on shopping for the things you need and not wasting money on other good things along the way. Real estate is exciting with many different niches and strategies, so it's easy to get distracted by the next big thing or trend. Having a clearly defined selection criteria will help you stay focused, avoid "analysis paralysis," and keep you on track to buy a wonderful investment property. By defining your criteria, it will be easy to winnow down the choices in the market, and you will then eliminate the great majority of deals that are merely distractions.

This sounds sufficiently simple, however not very many real estate investors really practice what they teach. Rather than just closing a modest bunch of good deals a year, the average investor will take a shot at fair deals that consume their time. If you want to be an excellent investor, you might want to start out focusing on very good deals. Below are a few tips to get you started:

1. Look at the numbers: More often than not, you should be able to determine the strength of a deal just by considering the numbers. The problem that a great many investors have isn't trusting what they see. In their hurry to close any transaction, they fudge the numbers to make the deal look more attractive than it actually is. If it is not, you should have the discipline to move on to step two.

2. Know when to leave: Good investors have the discipline to know when to leave. In real estate, you are not judged by what number of arrangements you close a year. It is far superior to just pursue a good bunch of value deals than to get involved with every so-so deal that comes in your direction. There is nothing amiss with making a profit every now and then, however you have to know when to pick your fights. A few investors might contend that a couple of thousand dollars is not worth losing a deal over, but rather it isn't that simple. When you become involved in a bidding war, there is no telling where it will go. When pride and ego gets involved, a couple of thousand dollars can rapidly transform into significantly more.

3. Desirability: Not every new property is a blank canvas. However, you can generate changes that accommodate your market’s needs. There are some properties, however, where many selling factors are out of your control. There are times where you can’t do anything with the layout, or there isn't a space to put a bedroom. You can make the rest of the house sparkle, but it will not be enough to achieve the appeal you would like. A good property is one that will retain or generate demand in different markets. You may get a great deal on a property on an undesirable area, but how will that benefit you? If the bargain looks good, you need to look at why. Even the best contractor in the world can’t change a location.