Real Estate Marketing: How to Increase the Chances of Success

[Raul Leyte]

Good marketing as a real estate investor is more than just the ability to put an ad on Craigslist for a 3 bedrooms and 2 bathrooms House available on 1st June. What you really need to comprehend is direct response advertising and marketing. And when you are a property investor and you're not investing substantial time, energy and income into your direct response marketing endeavors, then you really are leaving money on the table.

Master direct response marketing and you'll see that it's easier to get qualified tenants, willing lenders, motivated sellers, attract eager buyers and enthusiastic partners with investment capital. The best part is, with just the subsequent three tips, you'll be able to accomplish this with less time, effort and money than you might otherwise have to invest with more traditional methods of advertising.

1. Know your market

Direct response marketing is fixated on the prospect. Telling people what a great partner you are, or what a wondrous rent to own program you have doesn't work. You have to help prospective clients understand the benefits of working with you. Explicate what's in it for them. In order to do that you have to know what they need.

Research what that person wants and then utilize that information to magnetize the incentivized sellers that have the property type you're looking for and to find the tenants who want to live in that area.

2. Continually Test

Track where your leads emanate from and which leads convert into tenants, partners, lenders, sellers and buyers. Some sources provide a plethora of leads but they are never qualified. Some other sources send very few leads but they are all qualified.

For example, you might put a lot resources to placing ads in a newspaper to get new joint venture partners. Those adverts may send you dozens of prospects every week but only a few ever invest with you. Conversely, your referral program might only send you a lead every month but nearly all the leads invest with you. Instinctively you might be happy with the newspaper ad but really you ought to spend much more time developing your referral system because the quality of leads are better.

3. Understand the components of awesome copywriting

AWAI (the American Writers and Artists Institute) educates their authors to make messages that are helpful, remarkable, ultra-particular and dire. Every message must be advantage driven with a convincing thought that motivates individuals to make a move.

These components are basic to each promotion you run and each presentation you make.

Test it out! Post two promotions for the same investment property on the web.

Title one: 3 Bedroom, 2 Bathroom Home for Rent to Own June first, $1200 every month

Title the other one: Quit Paying Your Landlords Rent! Move into this Oceanview Home Today!

Put the same content inside the promotion however simply change that title. At that point track which one gets the best reaction.

Perhaps it's conspicuous which promotion is going to perform better, yet a fast look at any internet advertising site will let you know that 90% of the people setting advertisements for investment properties and homes available to be purchased don't get it! This makes it much more lucrative for you, in the event that you do comprehend what makes an extraordinary proposition!

Start applying these basic direct response advertising standards to your real estate investing business today and you'll quickly see a change in the quality of tenants, partners, moneylenders and dealers that you're pulling in. Also, after some time you could very well begin to get back some of the cash you've been leaving on the table too!