Hey BP, looking to add direct mailing to absentee owners to my marketing funnels. From doing a lot of research on BP and Google, I've got some concerns that I would love some insight on! I live in the Easy Bay Area.
1. I've read on BP that direct mail has a way lower response rate in California, and that the only investors who are having success are paying 10k/month on direct mail?? I realize these are seasoned investors with a system dialed in, but what about the little guy like me starting out? No way I can pay anywhere near that a month right now.
2. In targeting absentee owners, what is a preferable # of leads to pull from ListSource at time? I am aware that each lead will need up to 6 follow up mailings! My county had 275 when I refined the criteria. Is this just nowhere near enough for a lower to upper middle class county in the Easy Bay?
3. I want to sent both postcards and letters. What is the benefit of using first class mail? I've read that on several forums it helps cut out the dead leads for follow ups.
4. Should I be handwriting addresses in bulk? I want it to be personalized. I'm curious how to keep it personalized and somewhat automated at the same time.
As usual, you guys are awesome! Appreciate any help I'm lucky enough to get.
Kyle