@Mike R. , I just saw your post so I am probably late to providing any assistance. However, I had the same questions - so just in case you have not figured it all out I will inform you what I did.
I have 4 vacation rental properties in Breckenridge, CO.. I selected a URL specific to Breckenridge. (I figured if I invested outside Breck, I would just make another website).
I picked a URL that I thought people might want to search on. In my case LuxuryInBreckenridge.com. Since my url is a popular search term, I get a lot of hits due to organic search engine traffic. I call this naming method a "search phrase URL". (Note: My day job is in marketing ;-)
It is also, helpful if you add more information on your site about the surrounding area, etc... (another SEO trick).
If I were you, I would just set up a free website through Weebly (.com). Easier than MS Word.
Just as an FYI, you probably won't see a mass number of people hit your site everyday. I average between 30 and 60.
As it turns out, I have now turned my properties over to a profession rental management company. They are doing so well with them that I am making the income I need - without all the work. How
Good luck!
Dave Savard