Selling a home to a typical buyer is very different from selling an investment property to an investor. A typical buyer cares about completely different things, which may or may not make sense to an investor.
I just recently sold my house FSBO. I think a flat fee broker is a must - you need to get yourself on the MLS to have the best chance. That will put you on all the popular sites buyers use: Refin, Zillow, etc. The place we worked with offered everything a normal realtor offers a la carte - so you can pick what you want. They also have all the forms including disclosures and purchase agreement amendments for counter offers. They also offered the online booking tool to book showings with the buyer's agent - no difficult FSBO here.
It's definitely important to stage the property and take good pictures but you don't need to pay a professional if you have a decent DSLR and $40 to buy one of those online HDR (high dynamic range) programs, you can get the same type of photos. We chose to go with a sign in our yard as part of their "a la carte" offering and used a google voice number; I'd recommend that.
I did the open houses and would ask every person that came in for their feedback. Also, if they explicitly asked me, I told them I was the homeowner but if not, I left them to think I was an agent. We also followed up with each agent after the showings to get feedback.
I had a website for my home with additional pictures, a walkthrough video and a full list of improvements. I'd also recommend including some floor plans - there are plenty of online sites that offer software to do this for free. I didn't bother with flyers, I just printed out cards with a QR code for our website and handed those out.
Some things I learned from my experience:
- Buyer's agents WILL discriminate against your listing just because it's FSBO. And they will also be very condescending toward you despite previous comments here by other agents.
- Realtors like to talk in percentages because it seems like a small sum but convert that percentage into dollars and ask yourself if it's worth paying that amount.
- Make sure your place is 100% ready - don't put it on the market early. The details matter.
- Pay the typical commission to the buyer's agent. It's a range of 2.3 to 3%.
-Real estate agents have a vested interest in presenting their value as high and putting down FSBO. If you're an investor, you know what you're doing so make sure they know that.
-Most of the buyers interested in my house found it on their own via one of the many real estate sites and brought their agent in later to make an offer or schedule a second showing.
-You are the only one that can sell the features of your house to a buyer - make sure their agent knows the key features of your house and any chance you get to meet with the buyer, make sure you sell those features.
I'm not saying there aren't good agents out there, I've worked with several. But there is an elitist/protectionist mentality and I experienced it first hand. I don't believe that junk about "you should hire a professional, they know it better than you do." I've completed 6 closings in the last year, I'm not exactly inexperienced. Our house sold for over asking in a multiple offer situation.