Non-monetary Landlord Tenant Laws

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I've had no trouble digging up the local landlord tenant laws as they pertain to monetary issues--how much of a deposit can you charge, how much of a late fee, etc.

But what I'm trying to find out is what rules I can put in my lease.  Such as no trash/car on concrete blocks/etc. in the yard.  No alterations to the structure without my approval--e.g. satellite dish drilled into my roof.  No more than x number of cars parked unless it is for less than x days or approved by me.  Etc, etc.  Now, there is a monetary aspect because in order to actually enforce these rules, I want to associate penalty fees with the violation of such.  

In the past I've only had single family homes in pretty nice neighborhoods, and I've never had any issues with the standard lease document that the Texas Real Estate Commission puts out.  However, I am about to build a small multifamily complex and I feel like I need more aggressive rules to keep the place attractive to the kinds of tenants I want.

I will probably have a RE attorney glance at my proposed lease, but in general is it usually permissible to establish these kinds of rules with financial penalty?