I think its important to identify/understand what you want to accomplish with your investment. Are you simply trying to make a few $$ from a future retirement home, are you wanting to create passive income or are you looking to flip properties. If you are looking to buy and hold for passive income then there are a number of things you should consider. Unemployment, what is driving the employment in the area (big industry is key), what is the income to affordability ratio, how does the single family market look (strong, higher value SFR means more people have to rent), what are the current/future rent forecast in the area, what is the crime in the area, vacancy rate and the building industry/growth (saturation in your property class can be an issue). These are a pretty decent start to helping you determine if the demographic will support your overall goal/strategy. Unless you are looking for a future retirement home for yourself, try not to let emotion drive your decisions. Determine what you want to accomplish, gather the tools and data you need and let the information/numbers guide you to success. Learn everything you can; there are a tremendous number of resources here on BP, reach out, they will help you. Good luck, enjoy the process and let me know if you need help with finding the information you need.