I’m mainly in digital marketing so my answer will be geared towards that. As someone who has built a social media following of over 17,000 followers with 100,000 impressions weekly (not to boast, but it matters). I also Have an extensive understanding of SEO. I have Spent minimal in paid ads and PPPC. It helps but make sure you exhaust ALL of your organic options first for the best results in authentic potential clients.
1. Start your social media pages and post consistently. Educate your potential clients don’t bombard them with properties.
2. Build your own website. YOUR OWN. Not the crappy preñare one brokers give you. That hurts your SEO. Get to know your area and become the go to resource for everything happening in your community. This will make you a household name, literally! Lol
3. Set up a lead generating system for INBOUND marketing. This means offer your followers something of value for free like a home buyers checklist. This will help you attract people that are in the market to need your services. Make this location specific for the best results. The download should be set up in exchange for their email. This will build your potential client database.
4. NURTURE THE HELL OUT OF THOSE LEADS
Consistency is key with this strategy and yes it may take a week or two to start seeing results but committ to the process and it will not steer you wrong.
Good luck! Hopefully this helps.