@Matt Kelty
Good responses already.
Rentometer for historical info. Zillow, craigslist, and apartments.com current “for rents” to know where the competition is at.
Zillow owns/partners with trulia and hotpads, so don’t feel the need to look at more than 1 of the three.
I go high end in my market and list at the high end (75th percentile on rentometer usually), but quickly reduce rent as needed.
Current process is (under development):
If occupied I list 2.5 months out.
Don’t bother with anyone who can’t move in/start paying rent the day after the end of the existing lease.
~5 days at my starting price then drop price unless background check, lease signing, and deposit under way or getting close.
$25 to $50 rent drops based on how serious of interest.
~3 days at next price and repeat.
I always charge a monthly pet rent of about $25 per cat and $35-50 per dog in my area based on size and age and discount $10 off for the second pet. I feel allowing pets is a niche, especially big dog owners. I haven’t encountered an irresponsible pet owner yet in my market/price point.
If the unit is vacant talk to people with move in dates less than 2.5 months out and be ready to strike a reasonable deal with people who can move in sooner since you don’t make money on a vacant unit. Reduced rent/not charge for a few days early move in, reduced/waived pet rent.
Good luck.