All Forum Posts by: Justin S.

In AdWords, under your campaign >  settings, scroll down to 'Locations'. 

Below shows that the campaign will target only people in the U.S., except for those in Buffalo, NY. 

Or maybe U.S. is too broad for you, and you want to reign in your targeting a bit. Say, you want to target a 50-mile radius around Buffalo NY, but still exclude Buffalo itself. 

This is how it's reflected on the map:

And this is how it will look in settings.

Under 'Location Options' seen in the above image, make sure that you're targeting people in your target location, and excluding people in your excluded area. "People in, searching for, or who show interest in my excluded location (recommended)" can be really lose with its targeting. My recommendation will keep your targeting much tighter to your intentions here.

On a similar note, with 'Language Targeting' keep in mind that if you target languages other than English (Like Spanish, or French) you will still be targeting only english search queries. This means that someone whose browser is set to Spanish as their preferred language, who searches in english the term "buy houses for cash in Buffalo" will see your ads. If you don't have Spanish as a targeted language in AdWords, and someone searches "buy houses for cash" on a browser with the language preference set to Spanish, they won't see your ad. You miss a lot of bilingual traffic by only targeting English.

Hope that helps!

You can target Adwords (Google's search advertising platform) for terms buyers are searching for, about your area, like "homes for sale in Austin" but geographically exclude the Austin area. 

That way, you'll target those searching for homes in Austin, but ONLY to those outside of Austin. If you need further assistance, I can screenshot the settings.

@Justin S.

Bigger pockets is an excellent way if you have management and everything in place. There is a podcast or two about turnkeys with companies like memphis invest. Maybe its worth listening to see if they have any tips. 

Have your agent look up all the cash purchases in the area over the last year. Are you trying to sell turnkey rentals? Why do you care who buys your flips if you're getting your selling price for them?