Good work. 200 is a decent amount.
From what I'm reading/hearing, unless you get lucky, you'll need to be mailing those leads repetitively before your percentages of calls goes up. I'm also on my first round and I'm keeping in mind that I may not hear anything until I hit those same leads 5-8 times.
I believe that's why a lot of would-be investors quit. Thinking they can send once and get calls.
My realtor even mentioned that she tried sending letters to a couple properties (she has a buyer for each). And told me she never heard anything on those.
I told her the same thing. Mail them back, twice a month or once a month, until you do hear from them.
She already realized that you are attempting to get them at the right time. But, I could tell from the tone of her voice that she gave up after the first letter.
You also have to realize that you are likely not the first person to mail these leads.
Imagine walking into a house of one of those leads and seeing a stack of direct mail on the dining room table. Not only that, but NONE of them are opened. You have to be able to be able to stand out from the moment they get YOUR envelope.
And in some cases, like defaults, you may have to leave a yellow post-it note on their door to get their attention. Just because they have already been bombarded by the "yellow letter" marketing by all of us "investors".
Can you imagine, after opening a few of those, you'd start to identify them and throw them in the pile with the rest of them.
So, if you don't hear anything back after sending to the same contacts a while, be creative.