Hey Chris,
I am a Salesforce Engineer getting my feet wet in REI. While, right now, we are not a place to implement technology to automate our deal-flow due diligence, it is my hope to use SFDC in this fashion.
Ultimately, my end goal would be to use APIs for lead generation, automate basic qualifying data points based on our personal acquisition criteria (location, potential rents per unit, AVR, rehab costs, etc.) to eliminate the manual element behind analyzing deals. The hope here is to minimize the number of deals we look at to only those that are deemed qualified. This will allow us to only invest time and energy on deals we believe are a good fit for us and discard the rest.
Additionally, we would use it to track revenue for properties we close as well as capital expenditures to log rehabs done over the lifetime ownership of the property. Hopefully, we can use this as a means of being proactive in predicting when future rehabs will be needed (i.e. original roof was 25 years old at purchase, 10 years remaining until we need to re-do it based on the general lifespan of roofing in that area)
From there, we will also use the system to automate marketing touchpoints, keep up to date on what agents, contracts, PM's, lenders we are using in each market and hopefully generate robust reports to allow us to understand data point on properties we did close or did not close (i.e. sales price, current listing price, etc. for properties we did not acquire.)
I am currently looking into ways to pull the above off as we ramp up our operations and start locking down properties. I would love to hear your perspective on the above!
Thanks,
Justin