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All Forum Posts by: Julie Silvestro

Julie Silvestro has started 2 posts and replied 26 times.

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6

I agree that you would have to train technologically illiterates and that's no fun. Although having the SSID and password for the Hotspot that associates with the IoT device would only be the first layer of security. You would still have the ability to have the actual codes the doors changed as you always do. 

So having the SSID and password to the Hotspot does NOT get you in the door, you still need the final code for entry, right? 

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Lesley Resnick:

I would stay away from using any real estate jargon. I would use percentage return on your money.  Keep it simple.  You are only interested in having someone contact you and ask for you to tell them more.  Based on the conversation you can give them numbers and ratiios.

 Yes we would love the opportunity to have these conversations. thank you for your input! 

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Shawn Devoid:

I see it as a vale-add alternative income-stream for residential investors achieving a 60% ROI.

 We do too. Thank you for your input! 

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Percy N.:

Cap rates are typically used to quantify returns on physical real estate.

You are not offering real estate and thus I would express your profit potential in terms of ROI.

Now, it seems there are any questions that come to mind such as do I need to purchase or lease the equipment (routers, etc)? Who will do the installation? Who will provide technical support? Who will monitor the efficient working of the connection, etc?

 Thank You for your vote. I think your simple but logical answer is good. 

Answers to your questions:

-Yes you can purchase or lease. What’s nice about our lease program is it's wrapped into your monthly payment. Effectively for $0 down you can set up a system and have your residents pay for the overhead and your profit margin. Why not leverage all those consumers that you have control of already and give them a superior service at the same time?

-We consult, design, install, on-board, manage, maintain, support and proactively monitor the entire solution (pretty much in that order). It is completely hands free, the way it should be since most are not Internet specialist. Do-it-yourself systems rarely succeed at a high level; I've seen plenty fail badly in fact. We are what we call a Full-Service Internet Provider (FSIP) and we insure success from end -to end.

Further, many don't know this but we also consult and support around the business side of things for the property owner. That is to say we are willing to prove two things 1) Technology: We guarantee that our stem is technologically superior to the local providers and will meet or surpass your expectations. We offer this through our "Try-It-Before-You-Buy-It Program" 2) On-boarding: We prove that your residents WILL be happy to pay you (FYI they end-up saving too) for a superior service, through our "prove-it program" that we survey, inform, and take pre-orders to the system long before it is paid for.

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Immanuel Sibero:

@Julie Silvestro

Interesting to see the different takes that people have on this thread. My take is:

- You're trying to market your service to apartment owners as an "investment".

- It's a potentially high yielding investment so you want to effectively communicate this to apartment owners using their "lingo".

- You found out that apt owners, in their lingo, frequently use "cap rate" as a measure of return on an "investment" whereby the higher the cap rate the higher the return.

- So you're thinking - in my marketing, why don't I use the term "cap rate" to describe the potential high return of the service that I'm offering. Surely this will convey my message better than the term "ROI", after all just about every real estate investor knows what cap rate is.

- So your question is: which is better -

  • Buy my service, it's an "investment" with 60% ROI... OR
  • Buy my service, it's an "investment" with 60% Cap Rate.

If I have described your original question correctly, then my recommendation is scrap the cap... :-)

Reasons:

- As it is, there are already many investments marketed using "cap rate" where cap rate is totally irrelevant - single family residence, turnkey SFR's, duplex, triplex, etc. To market internet service with cap rate is kinda out there...lol

- Cap rate is not even a measure of return.

- You shouldn't think that you can actually connect better with real estate investors (i.e. apartment owners, in this case) by discussing cap rate. It's the most misunderstood metric, in my opinion.

Cheers... Immanuel

 WOW! Very nice regeneration of what I was trying to ask. You may have said it more clearly than I thought it... Up-vote! 

Thank you for your recommendation, I believe we are going to scap the Cap!  

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @David Faulkner:

Definitely ROI ... saying that your service raises the CAP rate demonstrates that you either don't understand CAP rate or are trying to fool those that don't understand, and neither is good. Short of physically picking up a 10 unit apartment complex and moving it to another market, you can NOT change the CAP rate ... if you improve the NOI of a commercial property (5+ units), then you do NOT increase the CAP rate (which is set by the market), you instead increase the value of the property (Value = NOI/CAP). If you are trying to apply CAP rate to SFRs or under 5 unit buildings, and then saying your service will increase CAP, then you are using the term wrong twice.

 Thank you for your vote! 

One clarification, we are not saying we can change the Cap Rate of the property, rather the Cap rate or ROI is X amount for our service. I think your response sheds more light on the common theme and probably the best answer to my original question and that is; saying Cap Rate is way to confusing to the buyer. As they say a confused buyer is not a buyer at all!

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Steve Vaughan:

As an amenity to our young professionals (mostly) in our old brick apt bldgs, I started offering 'free wi-fi' and upped the rent for new folks $25/mo. The fiber optic service costs me $50/mo for every 4-5 units, so I do see a high ROI per dollar spent but my biggest benefit is no more dealing with yet another hook-up of new cable/satellite or internet service. The brick is a foot thick!

All apt owners hate dealing with installers, a million dishes and siding blow-out. I'd address that pain point in my marketing as well, Julie!

 I love the insight here, up-vote!  Also, great to see you taking advantage of an easy revenue stream for your property, congrats! I hope it is working as well as you would like with little to no hassles (Would be a shame to see you trade one hassle for another). 

 I see this "pain point" as huge in the TV (dish) space especially. We offer a really nice IPTV solution and a Bulk Direct TV which are both effective in removing unsightly dishes from balconies and roofs and bypassing installation and set up of both Internet and TV. 

We have a tagline for our Internet product that speaks to this, Just Move-In, Log-On and Go! So not only does the owner avoid these install issues but the residents now get Internet within a few hours, and they don't need their own modem or router. Its hassle free for everyone involved, including the leasing staff as we handle all the operations of the system. 

Thanks for sharing!

Julie 

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Bruce Petersen:

@Julie Silvestro, interesting concept.

I hope I didn't come across rude, that was not intent.  Sorry if I did.

 No Bruce I like all the feedback, your opinion is valuable in discovering where we are possibly communicating ineffectively. 

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Cooper Bert:
Originally posted by @Julie Silvestro:
Originally posted by @Bruce Petersen:

This feels or sounds like an MLM pitch someone hit me with couple years ago?

 It is not. It is simply a B2B Internet solution. Essentially the apartment owner buys and then owns the internet infrastructure and can charge the residents for Internet services, we also manage and operate the services so that it is a hands-off upgrade to the property.  It's like "Bulk internet" "bulk WiFi" or "wholesale managed Internet services" but has some very distinct differences technologically and ownership wise. 

 @Julie Silvestro

This reminds me of a problem we've run into regarding internet service to our SFR that we rehab and rent long term. Maybe you have a solution for it.

We do not provide internet service to our tenants but we totally rewire our homes with 2Gig cable and high bandwidth distribution.  We also install the Schlage Connect internet ready, automated keyless entry doorsets.  These doorsets can be programmed by internet from any device (computed, tablet, phone, etc.).  The doorset has an alarm built-in for opening, unlocking, etc.  They allow us to remotely give repair contractors a one time code for property entrance, remotely open doors for locked out tenants, allow tenant parents to control/track the in/out of children, etc.  

The problem is that the doorsets need internet wifi in order for use to use these features.  The tenant provides their own wifi and we do not want to ask them to provide us acces to their wifi system.  Any thoughts or solutions you might have for this issue?   Thanks.

 @Cooper Bert 

I am assuming the SFR are not all in the same neighborhood? If they are in fact spread out (like more than a few hundred feet from each other) than you may have very limited options.

Best Option: 

If they were all in the same neighborhood, say an HOA type community, then we would suggest a service like our flagship service Property-Wide WiFi (PWW). Implement that and then turn all your residents into your paying customers on your network. Thus you could set up a separate, secure partition to the network for the security and for the door locks and start to bring in an additional stream of revenue. Further, the devices are all part of the future of things called the Internet of Things (IoT) and you would now be ready for anything  the world of IoT throws your way! You would Future Proof in a lot of ways. 

Alternative:  

I picked the brain of one of our engineers, he said that you may be able to use the following work around. Like all engineers he said that he wouldn't truly know until he could get his hands on the devices and know more of the situation. 

Step 1) Have anyone who you want to use the door-locks to set up a mobile hotspot (WiFi) from there smart phone (or tablet). 

Step 2) Have them set the SSID (name of the network) and the encrypted password (for that same network) as identical to the locks (or whatever IoT you plan to use).

When the contractor (or whomever) comes up to the door, they should be able to turn on their HotSpot and the door lock would automatically associated to that HotSpot and connect because the SSID and the password are an exact match. Remember they would in fact have to be an EXACT match and yes they are case sensitive.  

You can test this out and let us know if it worked ? :)  

Hope this helps

Julie

Post: Should I Use Cap Rate or ROI?

Julie SilvestroPosted
  • Peoria, AZ
  • Posts 27
  • Votes 6
Originally posted by @Bruce Petersen:

This feels or sounds like an MLM pitch someone hit me with couple years ago?

 It is not. It is simply a B2B Internet solution. Essentially the apartment owner buys and then owns the internet infrastructure and can charge the residents for Internet services, we also manage and operate the services so that it is a hands-off upgrade to the property.  It's like "Bulk internet" "bulk WiFi" or "wholesale managed Internet services" but has some very distinct differences technologically and ownership wise.