@Michaela G.,
So sorry to hear this. I know you've been working for a while on this project, and bummer it didn't play out as you had expected. If you're still interested in giving it a shot, I believe you can do it. Feel free to give me a call (same number as when you lived here in the Bay - and on my profile) or contact @Al Williamson who would also have some good advice. I wish you would have posted earlier. I have several Airbnbs in the ghetto, and it's very different managing expectations, descriptions, etc.
For anyone that's experienced something similar and wants to hear some tips....
1) EXPECTATIONS, EXPECTATIONS, EXPECTATIONS - I have 3 Airbnb apartments in the ghetto. I used to live there. I know what's up. And I have a shared driveway there! So can't even keep the riff-raff from next door out. Top of description should include accurate description of neighborhood. There is graffiti (not murals - gang graffiti). Trash gets dumped on the street. When we receive a request, we repeat what's in the listing, and have them confirm they understand. This is in Richmond, CA, just south of the BART station.
@John Underwood,
I never would have tried this property on Airbnb if a former property manager of mine didn't insist. And she was right. I was shocked. It totally opened up my eyes to what is possible.
- PICTURES - With professional photography, it can make your home look amazing with the right light, and create unrealistic expectations for a place that has rough edges. Consider posting non-professional pictures. Or have professional photographer tone down the "heaven lighting", and also take pictures of unfinished areas, damage, etc, so people don't just see the glowing, zoomed-out glamour shots. Like selling a used car. If you took photos of your used car newly waxed, in a photo studio, with no up-close pictures of all the nicks and dings.. do the pictures really match the expectations?
2) REVIEWS - if you're nervous about your guests, check the reviews. The more nervous you are, the higher the bar should be for # of reviews, overall rating, and quality of individual reviews. A glowing review with details might hold more weight than several brief reviews that some host just pasted, or a boilerplate good review because they didn't want to leave a bad one.
- ENCOURAGE GOOD REVIEWERS - Let guests up front know how important it is for you to earn their 5-star review. If they are likely to leave a good review, follow up with them to thank them for the brief time to leave a review to reflect their stay. Leave them a great review, then you can even copy and paste it and message it to them and let them know how much you appreciated them staying. Do not leave reviews for people that you dont think will leave a good review. They might think you are "pre-retaliating" and you don't want to remind them to leave one.
3) PLATFORM - Try Homeaway/VRBO if Airbnb doesn't work. Look at one of the other 100 or so platforms. Different geographic areas, rural/urban, demographics, etc all play in to what works best.