Welcome Joshua!
I have been training agents and managing a brokerage for quite some time now, and I've noticed that many new agents often fall prey to avoidable pitfalls. I’ve found the following pieces of advice to be key to new agent success:
- Develop a solid plan and stick to it. Create a business plan that works for you and commit to it. Many agents begin with a lead program, their sphere of influence (SOI), or a combination of tactics, only to abandon them after 3-6 months. Avoid pivoting in your first year unless necessary, as changes in your business plan, brokerage, or location can halt your momentum.
- Understand and respect timelines. Most clients won't transact until 6-12 months after providing their information. You will likely need to work an additional 2-3 months to develop and hone the proper skill set and nurture campaigns for each program. It's crucial to be patient and allow for the proper nurturing time. Consistently switching strategies, such as from Facebook leads to cold calling, restarts the learning curve, and hinders your progress. Instead, A/B test everything and work to improve, not abandon.
- Consistency is key. How you handle one task reflects is how you handle everything. For example, if your database cannot rely on you for timely newsletters, they likely won't trust you with their financial decisions. I recommend "The Compound Effect" by Darren Hardy and "The Talent Code" by Daniel Coyle.
- Consider joining a team for 1-3 years. This experience allows you to learn from their methods, build your business with their leads, and ask for referrals to expand your network. Analyze what the team does well and identify areas for improvement that you can implement in your biz when you go solo.
- Show results before asking your SOI for business. People want to be part of a success story, and they will likely observe you from a distance initially. Demonstrate your achievements before reaching out to your SOI to increase your conversion rates. Asking for business after a few successful deals communicates confidence and capability, whereas asking without experience may come across as desperation.
Hope this helps. Good luck!
PS. The Inman news conferences have been great places to get outside of industry groupthink. They bring thousands of agents together from all different RE brands. I'd encourage you to check them out.