Originally posted by @David Dey:
Originally posted by @Jon Klaus:
Originally posted by @David Dey:
Actually, I started ramping up my marketing and making deals in October but will continue to ramp up through November and December.
I have found over the last 10-12 years of my career that the holiday season always ends up being my strongest months, simply because of a lack of competition. While most others (present company excluded) are taking the season off, people still are having problems and needing solutions.
Now, I don't become Ebenezer Scrooge and not celebrate the holidays. I just don't forget that I have a business to run. And you know what? I may just be someone's Christmas miracle!!
David, do you have a particular marketing message going into year end?
Actually, I plan to mainly do my outbound call group, however you did give me an idea for a marketing campaign we did years ago. (Might be time for someone to bring it back)
Holiday cards!! For a 100% open campaign, who doesn't open an obvious greeting card? You know, with the colorful envelope and maybe Snoopy on the outside?
The message inside will be important as well.
Like maybe, "Turn that vacant house into Holiday cash!!"
What do you think?
Hope it helps someone.
I agree, the holiday card will get opened, but will they be upset when they see it's a solicitation? Same as a yellow letter I guess, but more so? Still the open rate... Let us know how it goes.
My IT services company is about to send out Thanksgivings cards instead of Christmas, to say thanks, and to not get lost in the pile of other December cards.