@Tony H.
for 2014 you can buy a cash flow rental in the mid west and make 10% if your lucky :) personally I think value add is a nice space to be in whether its rehab and or ground up.. We are killing it in the North west with new construction.
and I would not have said that pre 08 but with all the builders and subs going under in 08 and 09 there is some really good talent that can be brought on to manage these [projects for those that are not that savvy.. The barrier in these is usually capital especially west coast.. So if you have access to a good amount of capital and search your markets and if you can leverage.. you can achieve 35% cash on cash fairly easily and actually do much better. We are do much better here in Oregon than 35% cash on cash.. BUT you have to have access to quiet money or bank loans... there is hard money for this but your returns will go down to 20% or so if you borrow at too high a rate.
I bet you can do this in CA pretty easy to doing infill in the more popular towns. and metro areas.