All Forum Posts by: Jim Williams

Contact my office at 336-834-0614.

Jim

Billboards are just one part of an advertising campaign not the main source for lead generation. Using billboards, as has been said as brand awareness, so when you do Direct mail or whatever else you do that has a call to action, that there is a familiarity and knowledge of your brand. This will increase the probability of business with you. Branding is an expensive portion of your marketing campaign as some people measure the ROI on each portion of their campaign to see if effective or not. But what I've learned is the combo or layered marketing produces a higher overall response on my direct mail call to action piece by using billboards. Homevestors has truly cornered the billboard branding effect with millions of ad dollar spending over 20 yrs. That means you will spend more just to break the market to become recognizable. This could prove to be costly!

We buy 75-100 houses a year in the Triad. Please contact us. JKK Property Investors/Homevestors would be interested in your deals

Www.jkkpropertyinvestors.com

336-834-0614

see you there!

This all good information. However, when I see an investor that doesn't know their IRR nor do they have any idea of how to measure thier investment returns, we start with COC and then we look out further as has been stated for overhead cost to see if there is enough COC to cover normal business activities. If not then we drill down to their investors plan and goals. Lets face there is usully a burn rate involved in the start up phase and we look for a realistic game plan to work with or adjust to meet necessary expenditures and grow into their plan. This where risk comes into. Our company has the metric anf formulas from years of activity to have the knowledge if you spend this in marketing then you will get this in gross revenue and we coach you through our sytems to learn how to measure them yourself so you will KNOW when you are on track or not.

As new investor, you have gotten an earful. What you really need is present specific numbers so we can all give you real specific math answers to chew on..You are firtunate to have joined Bigger Pockets forum and ask the question.

Contact Lendinghome.com

Contact our office and talk to Kit. We are seasoned investors and wholesalers in Greensboro. 

Welcome to real estate investing here in North Carolina. Let us help you. Ask lots of questions and make sure you get close to investors who are active and successful doing this business.

The only thing you can spend is cashflow. So if you are looking to see if its working or not that is where you start. These different measurements of returns you have stated have different uses. If I were looking to sell, you include your cash out of pocket and financing, then I want to make sure I know the Pro Forma Cap Rate and that it was above average for the highest price to be gotten from a buyer. If I were just seeing if my investments were utilizing the cash out of MY pocket not including the financing then I would use cash on cash ROI.

From what you stated, you are doing Great.. Whats you average return overall? Cash on cash ROI? Cash on Cash ROI is my most favorite measurement as I am, in general, a long term hold guy..

I agree with J.Scott. There is debt that performs and has debt coverage and cash flow as part its performance. We call that a performing asset! It does require management whether it be you or someone else depends on your time and skill set. But I found in order to grow my portfolio to reach my goals, I had to learn how to use leverage to my advantage. When growing your portfolio faster than one at a time purchasing models, we found debt and equity leverage works to expedite that process too. But it really depends on your goals and vision as to how much you would want to expose yourself but if you work with asset based leaders then its not personal credit but  only the asset at risk.