@Jesse Smith
I’ve seen it both ways. When I make sales calls I’ve heard, “oh, we have a friend who can help us.” On the other side I can also appreciate wanting to keep business separate from friends. I suppose it depends on what your friends are into.
I personally do that as well (I don’t look to my friends/family to carry my business). Doing business with a friend can strain the relationship. What if it goes wrong? What if there is a disagreement in pricing, staging, counteroffers? What if the deal falls apart while under contract? What if a buyer walks after a counteroffer or a refusal to fix a condition? In real estate, the layperson often blames their agent for such things, even if the agent had no fault in it whatsoever. When a buyer walks, it reflects poorly on the agents, rightfully so or not. It’s a perception, a feeling... and emotions are really hard to control even when in conflict with logic.
One approach to leveraging your friends and family is to ask them if the KNOW OF anyone else that might need your help rather than asking them if they need your help. Your friends, depending on how close you are, have seen the best and THE WORST of you. It shouldn’t come as a surprise that they might be hesitant.
Another thing you might do is have a conversation with your friends up front. Be 100% forthcoming and honest. Tell them, “hey dude, I don’t mind helping out but this is how I make my living. I typically get paid for the time I’ve invested in learning this trade and the services I provide, just the same as you do in your field. I’m happy to help where I can this time, but at some point in the next conversation I’d like for you to return the favor and let me help you sell your house/buy your house on a professional level so that I can earn my living too.”
I’ve had the conversation with friends as well about being a scuba instructor. Their first thought is always, “dude! You can certify me now.” And while I say yes, I can, I remind them that it is a means for me to make additional money to feed my family and that I can’t do it without having my expenses covered, including the time it takes for me to certify them.
Even encountered the difficulty of managing friends on a professional level... if you do business with friends or family, you need to have the conversations up front about what if it goes wrong. And then you need to stick to your guns and maintain the integrity of your roles if they try to take advantage of the situation... or you try to (or it’s perceived that you try to) take advantage of the situation.
Have the discussions beforehand. If you want to keep friendships separate, keep them separate. If you don’t want to, accept the risk that you’re going to be hurt if they don’t select you / don’t trust you and vice versa you risk losing your friends if things go wrong in a transaction.
Good luck. Great question!