Hey Jordan! Love to see you're looking into Sacramento for investing in real estate.
Multiple planned infill and redevelopment projects aimed at revitalizing and expanding the business and residential sector here in Sacramento, as well as a steady stream of people coming into the city from more expensive areas are all prominent contributions to the growth of Sacramento. On top of that, the close proximity to the University of California Davis as well as California State University Sacramento are contributing factors as well, with UC Davis hosting 35,000 students and CSU Sacramento hosting 30,000.
Furthermore, a strong presence in the healthcare industry in conjunction with a multitude of businesses has boosted the presence of STR's and MTR's here in Sacramento. Catering to traveling professionals within the business and healthcare sectors, the market here for STR's is relatively stable, as compared to a more vacation driven area.
My colleague @Noah Laker with Hardin Realty specializes in STR's, managing over 100+ in various locations including locally here in Sacramento. Located in the Sacramento and having several investment properties, a couple of which are STR's, I'm sure he'd be able to provide you a lot more insight into what it's like to invest in Sacramento.
Best of luck in your research for markets, please feel free to reach out should you have any more questions regarding this area!