Everyone's hit on the biggest issue -- compliance. I'll skip over that and give a very brief list of some other items I tell my students in the Airbnb class I teach here in Denver. (Some of this has been covered. Some has not.)
Staging and photography
Maybe the most important step. You've got to remember that potential guests are looking at 18 listings per page and making snap judgments based on a quick glance. Remove everything that's not necessary and use Airbnb's free photography to get some nicely lit photos. (You wouldn't believe the dimly-lit-sheets-askew photos some people throw up there and hope to get booked.
Pricing
Positive reviews are one only a few factors Airbnb has publicly said affect where your listing lands in the Airbnb search results. So getting a couple good reviews quickly is key. Like @Harrison D. smartly said, start your prices 20-30 percent lower. That's the only way you'll differentiate yourself in a tight market with other listings that already have reviews. Treat those first few guests like royalty. Get some great reviews, then start bumping up your price.
Calendaring
If you're looking to fully book your place (and watch out what you wish for; it's a lot of work), then learn to manipulate the minimum-and-maximum-stay feature. When you start out, for instance, you might pick a 3-day minimum stay. So then you get a booking for Monday, Tuesday and Wednesday and another booking for Saturday, Sunday and Monday. You're left with 2 days floating in between these stays that, because of your 3-day minimum, will not even be seen by anyone searching. As soon as you see that two-day block, then you'd go into the calendar, click on "Availability Settings" then "Add another requirement" and change your minimum-stay requirement to only 2 days for those floaters.
Be nice!
I can't emphasize this enough. Be enthusiastic and nice in your first message, in all subsequent responses, in your first face-to-faceinteraction and in any phone calls/texts you have during your guests' stay. This is both an offensive and a defensive tactic. It's offensive because your kindness may spill into the good review they'll leave. That's a good thing! It's defensive because I've found that even if a guest has a bad time at your place, if they like you, they don't want to leave a bad review. I've hosted tens of people who I know had something go wrong during their stay, and they either don't leave a review or leave a review that simply says the host was super attentive and nice.
Those are the highlights of best practices.
To @Madeline Burke's question (and @Ryan McCann's, tangentially), @Blair Russell is totally right. If you're in a place with good demand, it totally works. In Denver, if you have a nice place and aren't a total idiot, you can make around 3 times what you would on a normal lease.
I'm in Denver and don't know Fort Collins well, but it seems to be getting the wave of Denver's boom. If you already own a place, do some Airbnb market research on places in your area to gauge demand. Go to Airbnb.com, search for Fort Collins (but leave the dates blank). On the map, zoom into an 8-10 block radius within your place. Start checking out the prices around there. Click on all the listings nearby. See which ones look most similar to you. (Roughly same number of bedrooms, same style, same look, etc.) Then see how many reviews they have. It's not a perfect gauge of demand because you don't know how long each guest stayed and in my experience anywhere from a quarter to a third of guests don't leave reviews anyway. But you'll get a sense. If there are some listings in your area, getting a steady stream of people, great! See what they're charging and then do the math to see if it makes sense for your situation.