@Benjamin Bungartz - Top questions to ask-
1) What is your commission- (Many will tell you 6 or 7 but push that...Ask for a discount if they are a transnational agent vesus a listing broker or if they know you need to 1031 out of this enticing them with a lesser commission on one with the hope of potentially helping you as the buyer broker through the 1031 is enticing.
2) What will you do to actively market my asset? This is my favorite and is where you should be the most careful. Do not be wooed by pretty marketing brochures. Anyone can do that! Loopnet is NOT cheap and neither are those signs but........ if the agent is worth anything at all .... they have a significant list of folks to start calling. Even if they are new, on Costar, you can see who has purchased similar assets to yours. You want someone who unpromped is going to tell you they are going to get on the phone and start calling. What you need to try to avoid is being advertising for a broker but really DO know that from the second they take that listing for lease or for sale, they are out of pocket for your asset and have lost money unitl it leases or sells. Advertising is not free! but neither is there time! . Even on a lease- if a nail salon was in that location before........ time to call every nail salon in town and try to get them to move. Look for someone who has active relationships with business owners. Are they a member of the Chamber of Commerce- actively canvass neighborhoods etc.?
3) What do they want to list it for and how many questions are they asking you? A great agent should be asking more than they are telling you. Commercial assets are businesses and from a call on the phone - there is little to no way they would know about what you are making. Sure, they will know the size, the taxes but.... not the utilities, the insurance the rent rolls. If you have a vacant they should want to fill it for you before they list it for sale as it will increase the cap rates. It is often difficult to sell off of pro forma. They should know what market rents are for your listing and be able to tell you if you are over or under them for the area. That will make a big difference to you in the long run and ......anyone who is tellng you they have to check is not a person you want. If they have to run to the office to let you know an answer to your question, is that really someone you think will put in the work to get it done.
4) Finally, think about this..... If the broker you have has 20- 30 listings that you can see think about your asset. If you asset is a small space to be leased, will you be a priority for them.... maybe............. but..........maybe not! Trying to get a big brokerage to call you back on a 1200 ft lease can be super hard. Test them out, call about a listing they have. Do they pick up the phone? Do they call you back? How long did that take?
Hope this helps!
All the best!
Paige