One strategy to raise rents yearly (starting with a new tenant and lease) more than allowed by rent control is to use the LEASE DISCOUNT PROGRAM recommended by rent control experts/ lawyers Dennis Block and Zachary Larence . Taken from their article....
http://www.aoausa.com/magazine/?p=164
You are a landlord with a building in the City of Los Angeles that is under rent control, and have a vacancy. For the sake of this example, let’s say the landlord wants $1000.00 per month for his unit. He also wants annual increases which are more than 3% (or whatever the allowable annual increase is at the time). The landlord would draft a lease that creates a base rent of $1,500.00 for year one of the lease. However, the landlord provides a discount to the base rent of $1,500.00, based on the following schedule:
¢ Year #1 – $500.00 discount
¢ Year #2 – $400.00 discount
¢ Year #3 – $300.00 discount
In this example, the landlord is creating annual rent increases of $100.00 per year, which exceed the 3% (or the applicable amount for any given year) annual increases allowed by rent control. The key component of the LDP is to establish a base rent on the face of your lease. The words base rent should appear prominently on the lease, along with your annual discounts.