Thanks in large part to rent board regulations, market rents in Berkeley have risen higher than in any other similarly sized city over the last 20 years. While rent board regulations successfully moderate rents in continually occupied units, the substantially increased risks to landlords caused by those regulations have substantially increased market rents, too. Thus, in relative and absolute terms, your rents have increased more in Berkeley than anywhere else in America thanks in large part to the rent board (their budgets increase when rents increase). Wink, nod.
The reward has definitely been there for landlords that have persevered. Past performance is no guaranty of what will happen in the future.
There are a lot of risks already for small landlords and more on the horizon. Some landlords lost 50‐100% of their rental income for an extended period of time because tenants were allowed/ encouraged to stop paying rent during the pandemic. Some landlords were forced out of business.
During a recession, your property value may decline and this makes the rent board's anti-landlord regulations even more risky. For example, Berkeley appears ready to adopt TOPA, which would incentive tenants and tenant attorneys to target you, so even as you face a potential loss on your investment (due to being forced to sell during a recession), the TOPists may force even lower sales prices. Gates says we will have more pandemics.
Consider gaining some experience as a landlord in a saner location before deciding to go down the rabbit hole in Berkeley. And before taking the plunge, find and consult with a good attorney. Consider joining BPOA before starting your business.
The rules may have changed behind closed doors over the past few years, but voters approved an exemption for certain parcels as a condition for the creation of the rent board. If you have an existing or new second unit and occupy a unit in the eligible property, you are completely exempt from rent board regulation. This exemption was historically called a golden duplex exemption. You have to go to the rent board to determine which parcels are eligible (most are). There is no guaranty that this exemption will be retained because rent board staff spend hundreds or thousands of hours every year to try to circumvent the will of the voters. But this exemption had been in place for almost 40 years just prior to the pandemic.
If this exemption has not been deceptively eliminated, then acquiring a golden lot may allow you to rent in Berkeley at substantially less risk. Of course, talk to your attorney before making any decisions. And have fun.
July 2022 Edit:
I neglected to mention this because it is so fundamental in a college town, but one of the best ways to minimize the financial risks of rent board regulation is to own student rental housing (UCB students). The rent board's regressive policies lose their teeth when the tenants are virtually guaranteed to move out every few years. ASUC does a great job of promoting the rent board each and every election year even though UC rent board policies have injured UC students more than any other segment of the population. You are far less likely to get a professional tenant in student housing. You would pay a premium for a good student rental property but it may still be the best deal inside the city borders. Difficult call in a difficult market. Good luck.