@Nicholas Baughman investing in San Diego can be difficult to structure into a business plan primarily because the average property price is relatively high compared to the US market as a whole. But that shouldn't discourage you, I was born in San Diego and have lived here all my life watching the market go up and down over time in all regions. There is definitely room for your business to grow. The two best methods that come to mind in this market are...
- 1st Method: Focus on BRRRR on properties East of the 125 highway in regions such as Spring Valley, El Cajon, & La Mesa as these are moderately well priced in the SD area, have room for market growth (&loss, be cautious) as these inland regions fluctuate more than the coastal SD regions, and finally the amount of Duplexes & multi-family homes are more prevalent in these areas of SD.
- 2nd Method: Riskier and heavily focused on Marketing to Condo Owners for Condo flips in Downtown San Diego. It is arduous effort to get the deals but if you do you can have a quick realization of profit returns as long as your holding periods are less than a couple months. This is only possible if you purchase at a below market value or from distressed sellers. BRRRR is impossible with Downtown SD Condos due to high HOA's but the demand is high for the condos nonetheless. If purchased below market value the inventory can be moved quickly without much extra outflow for rehab costs. This is still risky and only possible if you have focused a majority of your efforts in finding the deals.
I have not included beach front properties since I personally believe the holding costs could far exceed expectations and would not be a smart choice for any new venture.
Best of Luck!!