Speaking to sellers face to face or over the phone can be very intimidating for a newer real estate investor/Entrepreneur, the fear can be discouraging and immobilizing.
What if there was a way to shake off some of that anxiety so that you could approach these potentially lucrative situations with more confidence...Or at least composure?
Enter what I call "The Reversal Theory" put simply, it's the belief that with a simple mental shift you can overcome- or at least better handle- the anxiety that comes along with speaking to sellers (this could be applied to buyers and lenders but I want to focus on sellers now).
Let's dive in to how this all works:
Newbies often engage with sellers as if they (the newbie) has to prove something to the seller, they start talking and go on and on about how they have access to cash, how great their company is, how they can "close quickly", etc, etc.
I believe that is the wrong way to approach it. For one, you have to remember you're the one with the solution to the problem, you're the BUYER (or you're connected with the buyers), you're the one that has to decide if YOU want the deal or not..I'll take it a step further to even say the seller should be making you the offer, I personally never make an offer, I always ask: "What's the best you can do knowing that I can do XYZ and provide (insert services here)?" Or some variation of that.
Make the mental shift, Reverse the situation in your mind and realize that they are trying to sell something to you, not the other way around. You should be the one asking most of the questions not the sellers.
If you Reverse it in your mind from "I have to prove something" or "What if they don't accept my offer" to "They have to prove they're Serious about wanting to sell" and "If they can't come off of that price or term I can't do business with them in a way that would make sense for me and my company", you'll be much more successful.
Now I am in no way saying be rude to sellers or anything like that, it's really about being more assertive and knowing the value you bring into the transaction, it's like when the pretty girl knows she's pretty, you have to be picky too...Not every seller is going to be rational or open to how you do business and that's fine, qualify them Quickly and move accordingly.
You have to view the seller as the salesperson, not you. They have to prove to be agreeable enough to do business the way you do it so that you can help them.
Approach it like this a few times and it'll become a habit and you'll end up with BiggerPockets.
***Disclaimer: This is about PRIVATE sellers. So for all the BiggerPockets trolls who like to attemp to 'correct' people...Just leave it alone.