Here's some FAQ's:
What is your cost of customer acquisition?
On average about $1500/year per property
What are your target markets?
For now, I'm targeting the west suburbs (of Chicago) with convenient commute to downtown area - Oak Park, Forest Park, Westchester, Hillside, Elmhurst. With adequate funding, I will acquire in Chicago areas - East Pilsen, University Village, and Little Italy.
Are these single family homes? Is there any regulation that classifies you as a de facto hotel and therefore imposing lodging regulations?
Yes, my focus is single family homes. Purchasing in the western suburbs, there aren't any regulations. In Chicago, I'm required to acquire a license number through the Chamber of Commerce. It's a standard business license application process, which doesn't pose as a threat or challenge to the business. When advertising, you're required to listed your License Number.
What is the average stay?
For 2015, my average stay was 5 nights; with the lowest is 3 and the highest being 62 nights.
Is it hurting you that your average rate is $100 more a night then a regular room, size aside. A good percent of business travel is focused on whole dollars not size if they are traveling for business?
The overall price difference doesn't hurt for a few reasons:
1) We cater to more than just a business/corporate clients.
2) Our properties sleep 6 - 15 people (depending on the property layout). To accommodate a group of 6 - 15 people, it would take at least 3 - 5 rooms.
3) Our price is about half the cost of 3 rooms. Last year, with 1 property, I booked 267 nights and grossed a little over $51,000. 50% of that was profit.
I brought a 2nd property online Feb 1, 2016. As of today about 9 weeks into the year, I've done $24k in sales and our occupancy rate has been about 68%.
How much higher is your NOI than if you just leased these units on 12 months leases?
My NOI is approximately 4 - 5 times greater.
2015's numbers Short Term Leasing Biz Model:
4200 - Monthly Gross Sales
(2000) - Monthly Expenditures
2200 x 12 = 26,400 Annual NOI
Standard Business Model
1550 - Market Rent
(1100) - Monthly Expenditures
450 x 12 = 5,400 Annual NOI
Do you have any existing deals that prove this out?
Yes, the document attached includes actual sales report from 2015 and 2016 YTD.