@Jay Hinrichs thank you for weighing in, having been a lender and still being a backer, I knew you would get to the heart of it. Character and capacity!! I love it!!
goes back to the credit because she is looking at that as her evaluation of character herself. (The borrowers willingness to repay as she put it)
@John C S. and @David Dachtera both have good answers and are the ones that 99% of all investors think is the right answer, but unfortunately are missing what the lenders are looking for.
You see, most of the borrowers think that the lenders security is the property and the equity in the property. Actually that is not the security it's the collateral.
Their security is you!!! As Jay put it, your character and capacity.
Let me put it to you this way, if they like you, trust you, and believe in you, 90% of your job is done. Now all you have to do is bring them a good deal.
On the other hand, if they don't like you, trust you or believe in you, you could show them the greatest deal in the world, at pennies on the dollar, and they will not invest.
This is why most borrowers miss the boat, they're so busy selling the property they forget to sell themselves, i.e. Work on the relationship.
I wrote in another post about how, while still living in a motel room, I met my first private lender.
I had read my Carlton Sheets course and had made my offers and even got a few excepted but could not get the funding at all.
The desperation showed, and I was always pushing the deal.
One day, I called a seller of 5 duplexes that I found in the classifieds. (Yes this was over 18 years ago, we still looked at the newspaper classifieds)
Within 5 min we both knew that this deal was not for me, but we had struck up a good conversation and were both enjoying it so we kept talking.
I listened as he regaled me with stories of deals he had done. I asked questions and he had answers. About an hour or more into the conversation I mentioned a deal that I had under contract, a duplex that was worth about 40k and I had under contract for 25k with me finding a 16k first and my seller carrying back the balance of 9k in a second.
I had already taken it to all of my regular HM guys and had gotten my regular "no's" and had no idea how I was going to fund this.
To my surprise, this gentleman now tells me, "oh I also run a private money business, is like to look at the deal." "How's tomorrow?"
Long story short, Walter funded me on my first deal. He actually walked me through the entire process and took me under his wing.
He went on to fund my next deals over the year and by the end of that year, I owned over 35 units that I was renting out with over 5k per month in cashflow, enough to move out of the motel and into my own house.
Also, 18 plus years later, I still work with the guy.
The thing to think about, if I had actually known that Walter was a lender, I would've probably ruined the whole thing by jumping at the money, but because I didn't, I could stay calm and work on the relationship.
@Tom Krol is an extremely successful borrower , because he nailed it in his approach of showing how others have succeeded working with him. He is working from the success aspect.
Ask yourself, if desperate cousin Vinny came to you with his latest "can't lose scheme," would you lend him your money?
On the other hand, I have a friend who is an online trader who litterally made over a million dollars in 9 months starting with a 30k and is now worth over 40 million. The number one question he's asked, (included by me) "could you invest my money for me?"
So if he showed up on my doorstep and said, " I'm putting together a fund to invest like I do my personal funds," "do you want in?"
I would put every dime I could afford into this thing!! In fact I'd probably start borrowing like cousin Vinny!!
Why? Number one, I know the guy and his character, so I know my money is safe with him.
Number 2) I know his track record.. His capacity!!
Anyway, here's a practical way you can put this to use.
Start building yourself a "credibility kit."
Every time you successfully close a deal, get a letter of reference from everyone involved in the deal, The seller, the buyer, the lender, the realtor, the escrow agent, everybody!! Keep doing this and put it into a binder and everytime you meet with a prospective lender, bring your credibility kit.
I guarantee you will get results.
Hope this helps